How to test a new feature successfully without spending a cent?

Oleh Badychka
Product Designer

Imagine you have an idea to improve your product’s interface, but you’re not sure if it’s worth the time and money to implement.

Well, there’s a solution: hallway testing!

Hallway testing, also known as guerrilla testing, helps you validate your ideas in the early stages of development.

The major reasons to use hallway testing:

  • works quickly and efficiently;
  • better than not testing your product at all (if you lack the research budget);
  • validating or disproving early assumptions;
  • helps to identify areas that require a more thorough research.

We’ve got five super helpful recommendations for you to try out! Here are the steps:

1. Set clear goals

Think about what you want to learn or prove with the test. For example, “Do users understand how to use the new feature?” or “Does the new feature improve user engagement?” Once you’ve defined your goals and objectives, you can create a plan to test the feature and measure its success. This will help you focus on what you want to achieve and track the success metrics.

2. Get your feature ready for testing

Get your feature ready for testing by creating a sample version of it. Sometimes it doesn’t have to be perfect, but it should give test participants a good idea of what the feature does.

3. Select your participant

Pick people to take part in the test, target those, who are like your potential users: your work colleagues, friends, family, or social media followers. It’s important to have a mix of people with different backgrounds and expertise levels.

4. Test it out

Pick a time and place to conduct the test, either in-person or online. Let your participants try the feature and watch how they use it.
Encourage them to talk about their thoughts and feelings as they try it out. Note: record the test if you have a permission!
Collect feedback on what participants found helpful or frustrating.

5. Review the feedback

Once you have gathered the feedback, it’s important to review it thoroughly.
Look for common themes and issues that were noted by multiple participants. Identify the parts of the feature that need more work or testing and prioritize this improvements based on their impact on user experience and business goals. It’s also important to dig deeper into feedback that requires more context to be fully understand.
Overall, by reviewing feedback carefully, businesses can make informed decisions about how to improve the feature and deliver a better user experience.

Benefits for a business

By validating ideas in the early stages of development, you can save time and resources by avoiding costly mistakes down the road.

Additionally, hallway testing allows for quick and efficient testing, even with a limited or no research budget. It is also useful for identifying areas that require more thorough research and validating or disproving early assumptions.

The method enables you to test your product with your unique target audience, ensuring that the feature meets their needs and preferences. This approach can result in a product that is more tailored for your users and better suited to your business goals.

Thanks for reading 🇺🇦❤️

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Thanks for reading!