Why Product Design is the Secret Weapon for AI Startups

Stanislav Kovalsky
Co-Founder & Lead Designer

Artificial Intelligence (AI) is transforming the world we live in, and many companies are ready to be at the forefront of this transformation. However, the importance of product design is often overlooked.

In this blog post, we will explore why companies and startups in AI industries need product design and the benefits of incorporating product design into their development process.

User Experience is Key

In today’s world, user experience is critical for the success of any product. Regardless of how advanced an AI system may be, if it is not user-friendly, people will not engage with it. Therefore, it is highly important to create products that not only meet the needs and preferences of the target audience but also are intuitive, aesthetically pleasing, and easy to use.

Stand Out in a Crowded Market

The AI industry is highly competitive, and companies and startups in this industry need to differentiate themselves from their competitors. Product design can help by creating products that are unique and visually more appealing than the competitor is. A well-designed product can also help build brand recognition and loyalty, which is essential in establishing a strong market presence.

Foster Innovation and Creativity

Product design is not just about creating visuals for the product; it is also about fostering innovation and creativity. The development teams should be encouraged to think creatively and come up with new ideas. This may contribute not only to the quality of the product’s visual part but also to improving the functionality.

Increase Customer Satisfaction and Loyalty

Happy customers are the key to the success and profitability of any business. A neat and intuitive design that accompanies useful functionality matters a lot. It always leads to increased customer satisfaction and loyalty, which can translate into higher sales and revenue.

Minimize Development Costs and Time

Product design can also help minimize resources spent on product development. When done right, companies can identify and address design flaws early on. A well-designed product can also reduce the need for extensive user testing and debugging, which saves time and money.

How do we do it at Glow?

We believe that product design is the critical success factor for any business in the AI industry and neglecting it will result in various problems in the long run. At Glow, we focus on design for the AI industry because we believe it is the future and we want to help you get in that future before everyone else. By the way, here are some examples of interfaces for AI that we have made.

Do you want your product to look similar?

We are already waiting for you here — [email protected]