Why You Should Outsource Design Work to Optimize Your SaaS Business

Stanislav Kovalsky
Co-Founder & Lead Designer

In the fast-paced field of SaaS, the visual appeal of your product can make or break its success. A sleek design is more than just eye candy. It’s a silent representative of your brand, speaking volumes to users and Glow Design Agency acts as a conduit for your design. Is your SaaS business struggling to find its aesthetic style or just looking to upscale? Then, outsourcing web design work could be a game changer for you.

Outsourcing design is not just a trend; it’s a strategic move. Imagine this: utilizing the services of experienced designers without the overhead. It’s like having a dedicated design team without the hassle of staffing. But the benefits go beyond the budget. Quick responses, fresh perspectives, and specialized skills will be your allies in pursuing design excellence.

Outsourcing design work isn’t just an option in this dynamic digital landscape. It’s a brilliant move to optimize your SaaS business for success. Let’s understand why innovative companies embrace this trend and reap the benefits of design-driven growth.

The Basics of SaaS Business and Its Characteristics

First of all, we need to understand the concept of what a SaaS business is. You may have encountered this concept but most likely didn’t understand its labeling. SaaS, or software as a service, is like your favorite apps available anytime, anywhere. It is the modern way of delivering software solutions.

At their core, SaaS platforms are online services that provide access to software on a subscription basis. You subscribe — you get excellent services for a month, for example. Now, let’s break down the key characteristics of design outsourcing:

  • First, SaaS is about accessibility. Forget the days of CDs or downloads; with SaaS, everything happens in the cloud. It’s like having your software in a virtual backpack, accessible from any device with an Internet connection.
  • Second, the simplicity of subscription reigns supreme here. Instead of substantial upfront costs, SaaS works on a pay-as-you-use model. Monthly subscriptions make it budget-friendly. And an added benefit is scalability — pay for what you need when needed.

Now, let’s talk about design. Design isn’t just about aesthetics; it’s the unsung hero of SaaS’s success. A well-designed interface can turn complex tasks into a comfortable experience. And it shortens the learning curve for your customers. Clean, intuitive design improves the user experience. It makes your SaaS product more engaging and enjoyable.

In addition, outsourced web design is the face of your brand. A consistent and attractive design builds trust and recognition. Think of it as your digital storefront; a visually pleasing and well-organized SaaS platform creates a positive first impression. It lays the foundation for user satisfaction and loyalty.

In a SaaS world where convenience meets functionality, the winning formula is obvious: user-friendly interfaces and visually appealing design are the keys to unlocking the full potential of your SaaS business.

Benefits of Outsourcing Design Services

Creative services outsourcing for your business is more than just a smart move. It is a strategic leap towards efficiency and excellence. Let’s take a look at the undeniable benefits of outsourcing your design services:

  • Cost reduction. Say goodbye to high salaries and overhead! Outsourcing means you only pay for what you need and when needed. You don’t have to worry about providing office space, equipment, and other staff-related costs.
  • Access to a wide range of talent and skills. When outsourcing, diversity is critical. Utilizing a global talent pool gives you access to various design styles and abilities. Whether graphic design, UX/UI experience, or specialized skills, design outsourcing provides a whole buffet of creative talent.
  • Flexibility and Scalability. Flexibility is the hallmark of outsourcing. Need a quick design for a specific project? No problem. Scaling up or down based on your business needs becomes a simple matter. This adaptability ensures you always have the resources you need for the task.

Outsourcing not only reduces costs significantly. It opens access to various skills and allows your business to adapt quickly to changing requirements.

You’re not just optimizing costs by taking advantage of outsourced design services. You’re tapping into a world of creativity that can take your business to new heights. It’s a strategic investment that pays off in improved design, increased efficiency, and a more robust bottom line.

Impact of Quality Design on User Experience

In the SaaS world, quality web design is closely intertwined with user experience and success. It’s not just about creating a beautiful look and feel; it’s the secret to creating a great user experience. Let’s take a look at how design plays a crucial role in attracting and retaining users:


A well-designed interface is like a welcoming storefront. Users are attracted to intuitive layouts and visually pleasing elements.

Clear and attractive visuals create a positive first impression. They make users more likely to explore and interact with the platform.


Seamless navigation reduces frustration. Users who can easily find what they need are more likely to stay on the site.

Consistent UX design services build trust. Users feel confident using a platform that maintains a consistent look and feel.

Now, let’s look at real-world examples. The table shows a direct correlation between design quality and user engagement. Platforms with higher design scores have lower bounce rates. It indicates that users are more likely to stay and explore the site. So here are some of the examples:

  • Slack: The simplicity of Slack’s interface promotes better communication. Its clean design promotes a simple user experience, engaging users in collaborative conversations. Therefore, many digital design agencies choose Slack for a reason.
  • Canva: Canva’s success lies in its user-friendly design for creating graphics. The platform’s intuitive layout and visual elements allow users to create professional content easily.
  • Zoom: Zoom’s simple design makes video conferencing easy. The simplicity of the platform has contributed to its widespread adoption. It has made it one of the best options for virtual meetings.

These real-world examples can demonstrate why website design is important. It’s the magnetic force that attracts users and the glue that keeps them coming back. Companies can gain valuable insights by studying effective SaaS design solutions to achieve long-term success.

Outsourcing vs In-House Team: Comparative Analysis

Choosing between product design outsourcing and an in-house team for your business is an important decision with advantages and challenges. Let’s break down the pros and cons of both approaches.



  • Cost-effectiveness. Outsourcing often results in cost savings because you can utilize the services of global talent without the overhead associated with full-time employees.
  • Access to diverse skills. Outsourced web design provides access to a wide range of specialized skills and experience. It ensures that professionals in the field handle your projects.
  • Flexibility. Enjoy the flexibility to increase or decrease the size of your team depending on the project’s needs. This adaptability is especially useful for businesses with variable workloads.


  • Communication issues. Working in different time zones can sometimes lead to communication problems. Clear and effective communication becomes crucial when outsourcing.
  • Dependence on external partners. Dependence on external partners means that you have less control over day-to-day operations. You may experience delays in outsourcing design due to factors beyond your control.

In-house Team


  • Direct control. With an in-house team, you have direct control over workflow, deadlines, and quality of work. Communication is often more immediate and direct.
  • Company culture. Building an in-house team allows you to create a strong company culture that fosters collaboration and a shared sense of purpose among team members.
  • Proximity and accessibility. Members of a digital design agency are physically present nearby. It makes it easier to coordinate tasks and resolve issues quickly.


  • Higher costs. Maintaining an in-house team involves high costs, including salaries, benefits, and overhead. It can be a serious financial burden for smaller companies.
  • Limited experience. Dependence solely on an in-house team can limit access to specialized skills and expertise that may be critical for certain projects.

Scenarios in Which Outsourcing is the Best Choice

The choice between outsourcing and an in-house team depends on various factors. Each approach has its advantages and disadvantages. But why not consider scenarios where outsourcing is objectively the best choice for you:

  • Specialized Skills. When a project requires specialized skills that are not available in-house, outsourcing design work becomes the ideal solution.
  • Cost Restrictions. For companies with limited budgets, outsourcing is a cost-effective alternative to hiring an in-house team.
  • Seasonal or one-off projects. Outsourcing is beneficial for projects with unstable workloads or one-off initiatives.

Choosing a Design Agency or Freelancer: A Simple Guide

When it comes to the question “why website design is important,” the choice of a design agency or a freelancer. Remember that following the proper criteria for a successful collaboration is essential. There are some factors to consider.

Criteria for Choosing a Reliable Outsourcing Partner

  • Portfolio: Look for a strong portfolio that showcases their previous work. It will give you an idea of their style, creativity, and versatility.
  • Testimonials and references: Check for client testimonials and references. Positive feedback from previous clients is a good indicator of the reliability of the agency or outsourcing web design work.
  • Experience: Ensure the agency or freelancer has experience and expertise in the design services you require. Specialized skills enhance the quality of the result.
  • Communication skills: Effective communication is crucial. Choose a partner who communicates clearly and understands the requirements of your project.
  • Availability: Make sure the agency or freelancer is available. It is essential that they can commit the necessary time and resources to your project.

Tips on Collaboration and Project Management

  • Clear brief: Provide a detailed and precise description of product design outsourcing. Clearly state your expectations, objectives, and any specific requirements.
  • Regular updates: Request regular updates on the progress of the project. It will allow you to stay informed and address any issues promptly.
  • Feedback: Establish open and constructive feedback. Encourage communication to resolve issues or make necessary adjustments during the design process.
  • Timeline: Set realistic deadlines and milestones. It will help manage expectations and ensure the project progresses smoothly.
  • Legal Issues: Clarify the details of the contract, including ownership of the final design, payment terms, and any confidentiality agreements. Legal clarity is essential to a successful collaboration.

Choosing a design agency or freelancer involves carefully evaluating their portfolio, reputation, and experience. Once you have chosen a reliable partner, watch how it affects the web design and user experience. Clear communication, regular updates, and a well-defined feedback loop contribute to a successful partnership, ensuring that your design project is visually appealing and delivered on time and on budget.

Success Stories: How SaaS Companies Thrived with Design Outsourcing

And finally, let’s take a closer look at examples of companies that have succeeded with UX design services:


Scenario: Slack, a leading communication platform, outsourced the redesign of its user interface to a specialized design agency.

Results: The redesigned interface was intuitive and visually appealing. It contributed to a 20% increase in user engagement. The optimized design also reduced the number of support requests. It demonstrated the impact of UX design outsourcing.


Scenario: Canva, a graphic design platform, used design outsourcing to create new templates and features.

Results: Outsourcing brought fresh creativity to Canva’s offerings. It expanded the template library and attracted more users. The improved design contributed to a 15% increase in premium subscriptions. It emphasizes the direct correlation between design quality and business success.


Scenario: Zoom, a video conferencing platform, worked with design outsourcing to improve its user interface for optimal user experience.

Results: User-friendly design played a crucial role in Zoom’s widespread adoption. As a result, Zoom has become the primary choice for virtual meetings. It contributed to a 30% growth in its user base.

Business Impact Analysis

  • Increased user engagement. Design outsourcing led to user-centered improvements. It directly impacted engagement scores for all three companies.
  • Reduced customer service inquiries. Optimized and intuitive design led to a reduction in customer service inquiries. It freed up resources for other priorities.
  • Growth in subscribers and users. The positive impact of design on the user experience led to tangible business results: an increase in premium subscriptions and overall user base.

These success stories underscore the transformative power of creative services outsourcing. Strategic collaboration with design partners has proven to catalyze success in the competitive SaaS environment.

Choose Glow Agency as an Assistant

Glow Agency will be your strategic partner if you strive for design excellence for your SaaS business. With extensive experience in transforming user experience, Glow Agency offers diverse creative talent ready to improve your product design. From cost-effective solutions to a collaborative approach, Glow Agency provides seamless communication and on-time delivery. Leap increased user engagement and business growth. Contact Glow Agency today because we know exactly what a SaaS business is. Your success story is waiting for you!