We design for retention, not just acquisition
Most agencies optimize for first impressions. SaaS products live or die on what happens after sign-up. We design for activation, feature adoption, and the daily use patterns that drive renewal.
SaaS
UX/UI Design
Most SaaS products don’t lose users because of missing features. They lose them because the product is too hard to understand, too slow to get started with, or too frustrating to use consistently.
Our clients have raised over $1B+ combined
Why UX/UI Design
Matters for SaaS Products
The product is the marketing. In SaaS, users sign up because of a promise, but they stay — or leave — based entirely on what it’s like to use the product.
Bad UX is a business cost. Poor SaaS UX doesn’t just frustrate users. It drives churn that your sales team has to outrun every month.
It shows up in the numbers. Support tickets that clog your CS queue, and activation rates that make your CAC impossible to justify.
What Bad SaaS Design
Looks Like in Your Metrics
Design problems in SaaS products don’t announce themselves as design problems. They show up as churn, low activation, high support volume, and a sales cycle that leans too hard on demo calls.
Users sign up and never activate
When onboarding doesn’t get users to their first meaningful outcome within the first session, most never come back. Activation is a design problem before it’s a marketing problem — and it’s the most expensive one to ignore.
Feature adoption stays low no matter what you ship
If users can’t find or understand new features, shipping them doesn’t improve retention. Discovery UX, empty states, and in-product guidance are the difference between features that get used and features that exist in your changelog.
Support volume that scales with users
When a product requires explanation to use, every new user generates support load. Good SaaS UX design makes the product self-explanatory — reducing tickets, reducing CS headcount requirements, and improving satisfaction.
Churn you can’t attribute to anything specific
When users cancel and say “it just wasn’t for us,” that’s often a product clarity problem. They never found the value that was in the product the whole time. That’s a UX failure, not a product-market fit problem.
Sales demos that carry what the product should
When your sales team spends every demo navigating around confusing parts of the product, you’re paying human time to compensate for design debt. Better SaaS UX reduces the length and complexity of the sales cycle.
Design debt that slows every sprint
Without a design system, every new screen reinvents the wheel. Inconsistent components, undocumented patterns, and no single source of truth mean your engineers make design decisions in every PR — and the product drifts.
Metrics Hide The TruthFriction Breeds ChurnDesign Fuels Sales
SaaS Design That
Changed the Numbers
Real products, real metrics, measured before and after.
Project mgmt / Onboarding
+43pts
Activation rate
74% drop-off before first project created. After onboarding redesign, drop-off fell to 31%.
Our SaaS UX/UI
Design Services
Every layer of your SaaS product — from sign-up to daily power user workflows.
SaaS Onboarding Design
The onboarding flow is where most SaaS products win or lose users. We design activation-focused onboarding that gets users to their first value moment fast. We reduce the time between account creation and meaningful product use — removing unnecessary steps, clarifying the value proposition, and guiding users to the outcome that makes them stay. Our most-requested SaaS service — and consistently the one with the highest measurable impact on activation and early retention.
Dashboard & Data Interface Design
SaaS dashboards fail when they show everything equally — which means nothing stands out. We design data interfaces with clear visual hierarchy, role-based views, and at-a-glance clarity that makes users open the product every day instead of only when something breaks. Designed for the full range of user experience levels in your customer base — from power users who need density to occasional users who need clarity.
Core Product UX & Workflow Design
The workflows users run 20 times a day need to be fast, error-tolerant, and designed for the real range of user experience levels in your customer base. We design core product flows that power users find efficient and new users can navigate without help — without forcing either group to compromise. Every edge case, every error state, and every empty state designed — not left for engineering to decide.
SaaS Design System
A documented component library that covers every state, every variant, and every interaction your product needs. Your engineering team stops making design decisions in PRs and your product stays consistent as it scales — whether you’re shipping 2 features a quarter or 20. One source of truth, delivered with usage guidelines and Figma organization your team can maintain without us.
SaaS UX Research & Audit
We audit your existing product against real user behavior — session recordings, support ticket analysis, activation funnel data. You get a prioritized list of what’s costing you users and what to fix first — not a generic UX checklist. For live products, this is often the highest-ROI engagement: fix the right things before building more.
Feature Design & Iterations
Ongoing design support as you ship — new feature UX, A/B test variants, settings flows, error handling, and empty states. The design layer that turns a feature roadmap into a product experience — consistent with your system, tested before it goes to engineering. Available as a project, a retainer, or embedded with your product team depending on your cadence and needs.
First Sign-Up ScreenEvery Layer CoveredPower-User Workflows
A rhythm built
for SaaS product teams
We integrate with your product process — not parallel to it.
1
Product & User Research
We review your analytics, session recordings, support tickets, and any existing user research to understand where users struggle today. For new products, we conduct user interviews and prototype testing.
Week 1Navigation & Architecture
SaaS product navigation is often the first thing that breaks as a product grows. We design the information architecture around how users think about the product — by workflow and goal, not by engineering module.
Weeks 2–3Design & Prototype
Every critical flow designed — including every state, empty state, error state, and the edge cases that only show up with real data. Prototype tested with real SaaS users before development.
Weeks 4–5~2 hrs / week
We work in your existing tools — Jira, Linear, Notion. Weekly sync plus async review. We function like an embedded design team, not an external agency you hand a brief to.
Your timeA focused SaaS design engagement — onboarding or a single core workflow — typically takes 4–6 weeks. Full product redesigns run 10–16 weeks.
Why SaaS teams trust
Glow for product design
We understand SaaS metrics
Activation rate, time-to-value, feature adoption, DAU/MAU, NPS — we know which design decisions move which metrics, and we track outcomes rather than just delivering screens.
We design for all your user types at once
Most B2B SaaS has at least three user types with different needs, permissions, and workflows. We design systems that serve all of them without producing a product that feels like three tools stitched together.
Onboarding UX as a core competency
We’ve redesigned enough SaaS onboarding flows to know exactly where they break and why. It’s our most-requested service and the one with the most measurable impact on activation.
We work alongside your product team
We integrate with your existing product process — Jira, Linear, Notion, whatever you use. We’re not a separate design shop. We work like an embedded team with full product context.
Research before redesign
We don’t redesign SaaS products based on aesthetic preferences. Every change is grounded in user research, behavioral data, and clear hypotheses about what will improve the metrics that matter.
End-to-end SaaS design ownership
Research, UX strategy, UI design, prototyping, usability testing, and developer handoff — one team, one process. No gaps between what gets researched and what gets built.
We design for states, not just screens
Empty states, error states, loading states, and the edge cases that only appear with real customer data. They are primary design considerations here, not something engineering decides late.
Scalable design systems for SaaS products
Every engagement produces a documented component library your team can build on independently. One source of truth for every screen across your product — consistent, documented, and ready for handoff.
“About a week ago, we went a bit viral with 10k users in 2 days and we received a lot of positive feedback about the design - so thank you Glow for that!”
Israel Benarousse
CEO, Dropcall
“Glow Design Agency delivered high-quality UX/UI designs that enabled the client to close more deals. Their animated video and design gained the client almost 500+ new LinkedIn followers. The team executed work on time and within budget.
Doug Marinaro
CEO, Riptide
"The design work provided by Glow Design Agency completely exceeded project stakeholder expectations in terms of both quality and delivery. Their team was organized and communicative throughout the process, breaking down complex industry concepts and translating them into a sleek and useable UI."
Jon Fry
CEO & Founder at Lendflow (YC W21)
"Glow Design provided UI/UX design for a office space provider and has since expanded their role to include design updates for the site's front- and backend as well as social media visuals and animations."
Eric Zellhart
VP Product at LiquidSpace
"Glow Design Agency provided UI and UX design services for e-cars charging market company. They were tasked with designing the UX and UI of the app's prototype."
Max Grollmann
Managing Director
"Glow was hired by an e-commerce platform for their UI/UX design services. They redesigned website and provided support. After the new website was launched, the client saw a significant increase in conversions."
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Vinicius Rodrigues
CTO at E-Commerce Platform
SaaS Products We Design
From CRMs to developer tools — our SaaS design work spans the full range of B2B and B2C software.
CRM / Sales
CRM & Sales Tools
Customer relationship management platforms designed for the reps who live in them daily and the managers who need accurate pipeline data.
Analytics
Data Analytics & BI Platforms
Business intelligence tools and product analytics platforms — interfaces that make complex data accessible to non-analyst users without dumbing it down for analysts.
Project mgmt
Project Management & Collaboration
Task management and team collaboration platforms designed to reduce coordination overhead rather than add to it.
ERP / Ops
ERP & Operations Software
Enterprise resource planning and operational tools where data accuracy and workflow efficiency are the product — designed for the process, not just the screen.
Dev tools
Developer Tools & Platforms
API management, CI/CD interfaces, and internal tooling — designed for technical users who value density and precision, and notice immediately when something is inconsistent.
SaaS Products We Design
From CRMs to developer tools — our SaaS design work spans the full range of B2B and B2C software.
CRM / Sales
CRM & Sales Tools
Customer relationship management platforms designed for the reps who live in them daily and the managers who need accurate pipeline data.
Analytics
Data Analytics & BI Platforms
Business intelligence tools and product analytics platforms — interfaces that make complex data accessible to non-analyst users without dumbing it down for analysts.
Project mgmt
Project Management & Collaboration
Task management and team collaboration platforms designed to reduce coordination overhead rather than add to it.
ERP / Ops
ERP & Operations Software
Enterprise resource planning and operational tools where data accuracy and workflow efficiency are the product — designed for the process, not just the screen.
Dev tools
Developer Tools & Platforms
API management, CI/CD interfaces, and internal tooling — designed for technical users who value density and precision, and notice immediately when something is inconsistent.
Want to find out where your SaaS product is losing users before you redesign? Start with a UX audit
Frequently Asked
Questions
How is SaaS UX design different from other product design?
SaaS products have specific challenges: you have to design for both a first-time user who needs to understand the product quickly and an experienced user who needs to work efficiently. You also have to handle multiple user roles, complex permissions, feature density, and consistency across a product that ships new features every few weeks.
SaaS products have specific challenges: you have to design for both a first-time user who needs to understand the product quickly and an experienced user who needs to work efficiently. You also have to handle multiple user roles, complex permissions, feature density, and consistency across a product that ships new features every few weeks.
What’s the most common SaaS UX problem you see?
Onboarding. Most SaaS products try to show users everything at once rather than getting them to one clear outcome fast. The instinct is to demonstrate feature breadth — but users don’t need a tour, they need a win.
Onboarding. Most SaaS products try to show users everything at once rather than getting them to one clear outcome fast. The instinct is to demonstrate feature breadth — but users don’t need a tour, they need a win.
How long does a SaaS design engagement take?
A focused engagement — onboarding redesign or a single core workflow — typically takes 4–6 weeks. A full product redesign including research, UX strategy, UI design, and a design system typically takes 10–16 weeks.
A focused engagement — onboarding redesign or a single core workflow — typically takes 4–6 weeks. A full product redesign including research, UX strategy, UI design, and a design system typically takes 10–16 weeks.
Can you work with our existing product team?
Yes — most of our SaaS work runs this way. We integrate with your product and engineering process, attend relevant syncs, work in your existing tools, and function as an extension of your team.
Yes — most of our SaaS work runs this way. We integrate with your product and engineering process, attend relevant syncs, work in your existing tools, and function as an extension of your team.
What do you deliver at the end?
Organized Figma files covering all screens, states, and edge cases. A documented component library. Annotated specs for your engineers. Research findings and UX audit results where applicable. Everything yours — no format lock-in.
Organized Figma files covering all screens, states, and edge cases. A documented component library. Annotated specs for your engineers. Research findings and UX audit results where applicable. Everything yours — no format lock-in.
Can you redesign part of the product rather than everything?
Yes. Some clients bring us in to redesign a specific problem area — onboarding, dashboards, a complex workflow — while their in-house team owns the rest. We scope to what’s actually needed.
Yes. Some clients bring us in to redesign a specific problem area — onboarding, dashboards, a complex workflow — while their in-house team owns the rest. We scope to what’s actually needed.
Your SaaS Product Should Retain Users, Not Lose Them.
Let’s look at where your product is losing people — and what better SaaS design could change about it.
Start a SaaS Design Project
Start a SaaS Design Project
Or start with a UX audit of your current product
