01Onboarding that gets users to their first value moment, fast
Onboarding · steps
First valueafter seven stepsafter three steps
SaaS UX design that turns
signups into paying users
Getting the signup is easy. Keeping the user is the hard part. As a SaaS design agency, we design onboarding, dashboards and core flows that drive activation, retention and upgrades.
Our clientshave raised $1B+ combined
Raised by our clients
$1 billion+
60+Founders backed
2Fortune 500
11Products shipped
Why UX design
matters for SaaS products
02Dashboards and workflows designed for daily use, not demo day
Daily use
The dashboardbuilt for the demobuilt for Monday morning
03Less support load, because the product explains itself
Support · tickets
Support tickets“how do I…?” all dayanswered in the product
04Design systems that scale with every feature you ship
Design system
A new featuredesigned from scratchbuilt from the system
What bad SaaS design
looks like in your metrics
Design problems in SaaS don’t announce themselves. They show up as churn, low activation, heavy support volume and a sales cycle that leans too hard on demos.
Users never reach the value.
If the first session ends without a real outcome, most people never come back. New features sit in the changelog when nobody can find them.
People are paid to explain the product.
Every new user adds tickets, and every demo steers around the confusing parts. Support and sales end up covering the design debt.
Quiet churn, slower sprints.
“It just wasn’t for us” means users never found the value. Without a design system, every screen is rebuilt and engineers decide design in PRs.
Our SaaS UI/UX
design services
Every layer of your SaaS product, from sign-up to daily power-user workflows.
SaaS Onboarding Design
Onboarding is where most SaaS products win or lose users. We cut the time between account creation and the first real outcome by removing needless steps and guiding people to the moment that makes them stay. It’s our most-requested SaaS service, with the most measurable impact on activation.
Dashboard & Data Interface Design
SaaS dashboard design with clear hierarchy, role-based views and at-a-glance clarity: density for power users, simplicity for everyone else. More on our sales and CRM UX design.
Core Product UX & Workflow Design
The flows people run 20 times a day need to be fast and forgiving. We design them for power users and newcomers alike, with every edge case, error and empty state covered. More on our B2B UX design.
SaaS Design System
A documented component library for every state, variant and interaction. Engineers stop making design calls in PRs, and the product stays consistent as it grows.
SaaS UX Research & Audit
Session recordings, support tickets and activation funnels show what’s costing you users. You get a prioritized fix list, not a generic checklist, and for live products it’s often the highest-ROI first step. See our UX audit.
Feature Design & Iterations
New feature UX, A/B variants, settings, error handling and empty states, consistent with your system and tested before engineering. Available as a project or a design retainer.
PLOTLINE · GET STARTED
Get started0 of 70 of 2Verify your emailFill in your profileInvite 3 teammatesPick a plan1Connect a data sourceSTRIPE, POSTGRES OR A CSV2 MINTake the product tour2See your first chartBUILT FROM YOUR DATAAUTO
Cut to the first chartACTIVATION34%
Onboardingseven steps before anything usefultwo steps to the first chart
PLOTLINE · OVERVIEW
MRR$184kNEW TRIALS412CHURN2.1%ACTIVATION61%NPS42SEATS9,310TICKETS128DAU3,840ARPU$62EXPANSION$12kCAC$410UPTIME99.9%
Set hierarchyThe dashboardtwelve numbers, all shoutingthe one number first
PLOTLINE · ⌘K
Reports⌘KSearch or run a commandNew report↵New dashboardDInvite teammateIOpen settings,✓Report created · “Untitled report”
STEPS TO A REPORT6
The flowsix clicks through menusone keystroke away
PLOTLINE DS · BUTTON
Button / Primary8 STATES?SaveDEFAULT?SaveHOVER?SavePRESSED?SaveFOCUS?LOADING?SaveDISABLED?Try againERROR?✓ SavedSUCCESS
Document every stateSTATES COVERED2
The componenttwo states, the rest guessed in codeevery state decided once
SUPPORT TICKETS · LAST 30 DAYS
140 ticketsGroup by causeCan’t find the export61Stripe sync fails silently38Charts load slowly24Seat limit unclear17
The tickets140 one-off complaintsfour causes, ranked
PLOTLINE · CONNECT STRIPE
SStripeFailedAction neededSomething went wrong.Error 402. Please try again later.Your Stripe key expiredPaste a new restricted key from Stripe → Developers → API keys.rk_live_••••••••••••ReconnectYOUR DATA IS SAFE · LAST SYNC 2 H AGO
Design this errorThe error statea code nobody understandswhat happened and what to do
A rhythm built
for SaaS product teams
We work inside your product process, not next to it.
1
Product & User Research
Analytics, session recordings, support tickets and existing research show where users struggle today. For new products, we run interviews and prototype tests.
Week 1Navigation & Architecture
Navigation is often the first thing to break as a SaaS product grows. We organize it by user goal and workflow, not by engineering module.
Weeks 2 to 3Design & Prototype
Every critical flow designed with all its states, including the edge cases that only appear with real data, then tested with real users before development.
Weeks 4 to 5~2 hrs / week
We work in your tools: Jira, Linear, Notion. A weekly sync plus async review, like an embedded design team rather than an agency you hand a brief to.
Your timeA SaaS engagement takes 3 to 12 weeks, from onboarding or one core workflow to a full redesign.
Why SaaS teams trust
Glow for product design
We design for renewal, not just sign-up.
Activation, feature adoption and daily habits decide renewal. We know which design decision moves which metric, and we track it.
Every user type, one product.
Admins, managers and daily users get their own workflows, without a product that feels like three tools stitched together.
Onboarding that gets to value.
We know where onboarding breaks: too many steps, empty first screens, tours that explain instead of help. Research comes before every change.
Inside your team, scoped to your stage.
We work in your Jira or Linear, leave a design system your team can extend and scope for where you are, not the biggest deal.
Founders and product leads
on working with Glow
“About a week ago, we went a bit viral with 10k users in 2 days and we received a lot of positive feedback about the design - so thank you Glow for that!”
Israel Benarousse·CEO, Dropcall
View story
“Glow Design Agency delivered high-quality UX/UI designs that enabled the client to close more deals. Their animated video and design gained the client almost 500+ new LinkedIn followers. The team executed work on time and within budget.”
Doug Marinaro·CEO, Riptide
"The design work provided by Glow Design Agency completely exceeded project stakeholder expectations in terms of both quality and delivery. Their team was organized and communicative throughout the process, breaking down complex industry concepts and translating them into a sleek and useable UI."
Jon Fry·CEO & Founder at Lendflow (YC W21)
View story
"Glow Design provided UI/UX design for a office space provider and has since expanded their role to include design updates for the site's front- and backend as well as social media visuals and animations."
Eric Zellhart·VP Product at LiquidSpace
View story
"Glow Design Agency provided UI and UX design services for e-cars charging market company. They were tasked with designing the UX and UI of the app's prototype."
Max Grollmann·Managing Director
View story
"Glow was hired by an e-commerce platform for their UI/UX design services. They redesigned website and provided support. After the new website was launched, the client saw a significant increase in conversions."
Vinicius Rodrigues·CTO at E-Commerce Platform
Frequently asked
questions
How is SaaS UX design different from other product design?
You design for a first-time user who has to understand the product fast and an experienced user who has to work fast, at the same time. On top of that come multiple roles, permissions, feature density and a product that ships something new every few weeks.
You design for a first-time user who has to understand the product fast and an experienced user who has to work fast, at the same time. On top of that come multiple roles, permissions, feature density and a product that ships something new every few weeks.
What’s the most common SaaS UX problem you see?
Onboarding. Most products try to show everything at once instead of getting the user to one clear outcome. Users don’t need a tour. They need a win.
Onboarding. Most products try to show everything at once instead of getting the user to one clear outcome. Users don’t need a tour. They need a win.
How long does a SaaS design engagement take?
A SaaS design engagement takes 3 to 12 weeks. A focused one, like an onboarding redesign or one core workflow, sits at the short end; a full product redesign with research, UX strategy, UI and a design system at the long end.
A SaaS design engagement takes 3 to 12 weeks. A focused one, like an onboarding redesign or one core workflow, sits at the short end; a full product redesign with research, UX strategy, UI and a design system at the long end.
Can you work with our existing product team?
Yes, most of our SaaS work runs this way. We join relevant syncs, work in your tools and act as an extension of your team.
Yes, most of our SaaS work runs this way. We join relevant syncs, work in your tools and act as an extension of your team.
Can you redesign part of the product rather than everything?
Yes. Some clients bring us in for one problem area, like onboarding, dashboards or a complex workflow, while their in-house team owns the rest. We scope to what’s actually needed.
Yes. Some clients bring us in for one problem area, like onboarding, dashboards or a complex workflow, while their in-house team owns the rest. We scope to what’s actually needed.
Do you also design SaaS marketing websites?
Yes. Product and website are separate projects, but the same team can carry your positioning from the homepage and pricing page into the product. See our web design services.
Yes. Product and website are separate projects, but the same team can carry your positioning from the homepage and pricing page into the product. See our web design services.
