We design for retention, not just acquisition
SaaS products live or die after sign-up. We design for activation, feature adoption and the daily habits that drive renewal.
SaaS UX design that turns
signups into paying users
Getting the signup is easy. Keeping the user is the hard part. As a SaaS design agency, we design onboarding, dashboards and core flows that drive activation, retention and upgrades.
Our clientshave raised $1B+ combined
Fortune 500
Founders Backed
Fortune 500
Products Shipped
Why UX design
matters for SaaS products
The product is the marketing. Users sign up for a promise, then stay or leave based on what the product is like to use.
Bad UX is a business cost. Poor SaaS UX drives churn your sales team has to outrun every month.
It shows up in the numbers. Support tickets clog the CS queue, and weak activation makes your CAC impossible to justify.
What bad SaaS design
looks like in your metrics
Design problems in SaaS don’t announce themselves. They show up as churn, low activation, heavy support volume and a sales cycle that leans too hard on demos.
Users sign up and never activate
If onboarding doesn’t get people to a meaningful outcome in the first session, most never come back. Activation is a design problem before it’s a marketing one.
Feature adoption stays low no matter what you ship
If users can’t find or understand new features, shipping more won’t help retention. Discovery UX, empty states and in-product guidance decide whether a feature gets used or just sits in the changelog.
Support volume that scales with users
When a product needs explaining, every new user adds tickets. A self-explanatory product cuts support volume and CS headcount at the same time.
Churn you can’t attribute to anything specific
“It just wasn’t for us” usually means users never found the value that was there all along. That’s a UX failure, not a product-market fit problem.
Sales demos that carry what the product should
If every demo navigates around confusing parts of the product, you’re paying people to cover design debt. Better UX shortens the sales cycle.
Design debt that slows every sprint
Without a design system, every screen reinvents the wheel and engineers make design decisions in every PR. The product drifts.
Metrics hide the truthFriction breeds churnDesign fuels sales
Our SaaS UI/UX
design services
Every layer of your SaaS product, from sign-up to daily power-user workflows.
SaaS Onboarding Design
Onboarding is where most SaaS products win or lose users. We cut the time between account creation and the first real outcome by removing needless steps and guiding people to the moment that makes them stay. It’s our most-requested SaaS service, with the most measurable impact on activation.
Dashboard & Data Interface Design
SaaS dashboard design with clear hierarchy, role-based views and at-a-glance clarity: density for power users, simplicity for everyone else.
Core Product UX & Workflow Design
The flows people run 20 times a day need to be fast and forgiving. We design them for power users and newcomers alike, with every edge case, error and empty state covered.
SaaS Design System
A documented component library for every state, variant and interaction. Engineers stop making design calls in PRs, and the product stays consistent as it grows.
SaaS UX Research & Audit
Session recordings, support tickets and activation funnels show what’s costing you users. You get a prioritized fix list, not a generic checklist, and for live products it’s often the highest-ROI first step. See our UX audit.
Feature Design & Iterations
New feature UX, A/B variants, settings, error handling and empty states, consistent with your system and tested before engineering. Available as a project or a design retainer.
PLOTLINE · GET STARTED
Get started0 of 70 of 2Verify your emailFill in your profileInvite 3 teammatesPick a plan1Connect a data sourceSTRIPE, POSTGRES OR A CSV2 MINTake the product tour2See your first chartBUILT FROM YOUR DATAAUTO
Cut to the first chartACTIVATION
Onboardingseven steps before anything usefultwo steps to the first chart
PLOTLINE · OVERVIEW
MRR$184kNEW TRIALS412CHURN2.1%ACTIVATION61%NPS42SEATS9,310TICKETS128DAU3,840ARPU$62EXPANSION$12kCAC$410UPTIME99.9%
Set hierarchyThe dashboardtwelve numbers, all shoutingthe one number first
PLOTLINE · ⌘K
Reports⌘KSearch or run a commandNew report↵New dashboardDInvite teammateIOpen settings,✓Report created · “Untitled report”
STEPS TO A REPORT
The flowsix clicks through menusone keystroke away
PLOTLINE DS · BUTTON
Button / Primary8 STATES?SaveDEFAULT?SaveHOVER?SavePRESSED?SaveFOCUS?LOADING?SaveDISABLED?Try againERROR?✓ SavedSUCCESS
Document every stateSTATES COVERED
The componenttwo states, the rest guessed in codeevery state decided once
SUPPORT TICKETS · LAST 30 DAYS
140 ticketsGroup by causeCan’t find the export61Stripe sync fails silently38Charts load slowly24Seat limit unclear17
The tickets140 one-off complaintsfour causes, ranked
PLOTLINE · CONNECT STRIPE
SStripeFailedAction neededSomething went wrong.Error 402. Please try again later.Your Stripe key expiredPaste a new restricted key from Stripe → Developers → API keys.rk_live_••••••••••••ReconnectYOUR DATA IS SAFE · LAST SYNC 2 H AGO
Design this errorThe error statea code nobody understandswhat happened and what to do
A rhythm built
for SaaS product teams
We work inside your product process, not next to it.
1
Product & User Research
Analytics, session recordings, support tickets and existing research show where users struggle today. For new products, we run interviews and prototype tests.
Week 1Navigation & Architecture
Navigation is often the first thing to break as a SaaS product grows. We organize it by user goal and workflow, not by engineering module.
Weeks 2 to 3Design & Prototype
Every critical flow designed with all its states, including the edge cases that only appear with real data, then tested with real users before development.
Weeks 4 to 5~2 hrs / week
We work in your tools: Jira, Linear, Notion. A weekly sync plus async review, like an embedded design team rather than an agency you hand a brief to.
Your timeA focused SaaS engagement, like onboarding or one core workflow, usually takes 4 to 6 weeks. A full SaaS redesign runs 10 to 16 weeks.
Why SaaS teams trust
Glow for product design
We understand SaaS metrics
Activation rate, time to value, feature adoption, DAU/MAU, NPS. We know which design decisions move which metric, and we track outcomes, not screens delivered.
We design for all your user types at once
Most B2B SaaS has at least three user types with different permissions and workflows. We serve all of them without a product that feels like three tools stitched together.
Deep B2B and B2C SaaS experience
CRMs, project management tools, analytics platforms, developer tools, HR software and vertical SaaS, including the onboarding platform Product Fruits.
Research before redesign
Every change rests on user research, behavioral data and a clear hypothesis about which metric it should move, not on taste.
Design systems that scale with your roadmap
Each engagement leaves a component library your team can extend with every new feature, so the product stays consistent as it grows.
Onboarding UX as a core competency
We’ve redesigned enough SaaS onboarding flows to know where they break: too many steps before value, empty first screens and tours that explain features instead of getting a result.
We work alongside your product team
Jira, Linear, Notion, whatever you use. We work like an embedded team with full context, not a separate shop waiting for a brief.
Honest scope for your product stage
A Series A product needs a different design investment than an enterprise platform. We scope for where you are, not for the largest possible engagement.
“About a week ago, we went a bit viral with 10k users in 2 days and we received a lot of positive feedback about the design - so thank you Glow for that!”
Israel Benarousse
CEO, Dropcall
“Glow Design Agency delivered high-quality UX/UI designs that enabled the client to close more deals. Their animated video and design gained the client almost 500+ new LinkedIn followers. The team executed work on time and within budget.
Doug Marinaro
CEO, Riptide
"The design work provided by Glow Design Agency completely exceeded project stakeholder expectations in terms of both quality and delivery. Their team was organized and communicative throughout the process, breaking down complex industry concepts and translating them into a sleek and useable UI."
Jon Fry
CEO & Founder at Lendflow (YC W21)
"Glow Design provided UI/UX design for a office space provider and has since expanded their role to include design updates for the site's front- and backend as well as social media visuals and animations."
Eric Zellhart
VP Product at LiquidSpace
"Glow Design Agency provided UI and UX design services for e-cars charging market company. They were tasked with designing the UX and UI of the app's prototype."
Max Grollmann
Managing Director
"Glow was hired by an e-commerce platform for their UI/UX design services. They redesigned website and provided support. After the new website was launched, the client saw a significant increase in conversions."
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Vinicius Rodrigues
CTO at E-Commerce Platform
SaaS products
we design
From CRMs to developer tools, our SaaS product design covers the full range of B2B and B2C software.
CRM / Sales
CRM & Sales Tools
CRM platforms for the reps who live in them and the managers who need accurate pipeline data. More in sales and CRM UX design.
Analytics
Data Analytics & BI Platforms
BI and product analytics tools that make complex data usable for non-analysts without dumbing it down for analysts.
Project mgmt
Project Management & Collaboration
Task and collaboration platforms designed to cut coordination overhead, not add to it.
ERP / Ops
ERP & Operations Software
Operational SaaS web app design where data accuracy and workflow speed are the product. For multi-role business platforms, see B2B UX design.
Dev tools
Developer Tools & Platforms
API management, CI/CD interfaces and internal tooling for technical users who value density and precision and notice any inconsistency immediately.
SaaS products
we design
From CRMs to developer tools, our SaaS product design covers the full range of B2B and B2C software.
CRM / Sales
CRM & Sales Tools
CRM platforms for the reps who live in them and the managers who need accurate pipeline data. More in sales and CRM UX design.
Analytics
Data Analytics & BI Platforms
BI and product analytics tools that make complex data usable for non-analysts without dumbing it down for analysts.
Project mgmt
Project Management & Collaboration
Task and collaboration platforms designed to cut coordination overhead, not add to it.
ERP / Ops
ERP & Operations Software
Operational SaaS web app design where data accuracy and workflow speed are the product. For multi-role business platforms, see B2B UX design.
Dev tools
Developer Tools & Platforms
API management, CI/CD interfaces and internal tooling for technical users who value density and precision and notice any inconsistency immediately.
Want to see where your SaaS product loses users before you redesign? Start with a UX audit
Frequently asked
questions
How is SaaS UX design different from other product design?
You design for a first-time user who has to understand the product fast and an experienced user who has to work fast, at the same time. On top of that come multiple roles, permissions, feature density and a product that ships something new every few weeks.
You design for a first-time user who has to understand the product fast and an experienced user who has to work fast, at the same time. On top of that come multiple roles, permissions, feature density and a product that ships something new every few weeks.
What’s the most common SaaS UX problem you see?
Onboarding. Most products try to show everything at once instead of getting the user to one clear outcome. Users don’t need a tour. They need a win.
Onboarding. Most products try to show everything at once instead of getting the user to one clear outcome. Users don’t need a tour. They need a win.
How long does a SaaS design engagement take?
A focused engagement, like an onboarding redesign or one core workflow, takes 4 to 6 weeks. A full product redesign with research, UX strategy, UI and a design system takes 10 to 16 weeks.
A focused engagement, like an onboarding redesign or one core workflow, takes 4 to 6 weeks. A full product redesign with research, UX strategy, UI and a design system takes 10 to 16 weeks.
Can you work with our existing product team?
Yes, most of our SaaS work runs this way. We join relevant syncs, work in your tools and act as an extension of your team.
Yes, most of our SaaS work runs this way. We join relevant syncs, work in your tools and act as an extension of your team.
Can you redesign part of the product rather than everything?
Yes. Some clients bring us in for one problem area, like onboarding, dashboards or a complex workflow, while their in-house team owns the rest. We scope to what’s actually needed.
Yes. Some clients bring us in for one problem area, like onboarding, dashboards or a complex workflow, while their in-house team owns the rest. We scope to what’s actually needed.
Do you also design SaaS marketing websites?
Yes. Product and website are separate projects, but the same team can carry your positioning from the homepage and pricing page into the product. See our web design services.
Yes. Product and website are separate projects, but the same team can carry your positioning from the homepage and pricing page into the product. See our web design services.
