We know how clinical environments work
We don’t design healthcare products from the outside. Research happens in clinical settings, with real clinical users, on the workflows your product has to support.

Physicians spend nearly half their workday in digital systems, and much of that time goes to fighting software. As a healthcare design agency, we build products that work in real clinical settings: fast, clear and designed for HIPAA, FDA and GDPR from the start.

Our clients have raised $1B+ combined




Faster clinical workflows. Good design lowers the risk of a missed medication or a decision made on incomplete information.
Accurate patient data. Confusing interfaces cause documentation errors. Clear design keeps records reliable.
Trust across the health system. That trust is what gets a product adopted across a whole health system, not just by a few enthusiasts.

When an EHR takes four clicks to find a lab result, those seconds add up to hours a week, taken straight from patient care. Removing that friction is a clinical outcome, not a cosmetic one.

A poorly labeled field or an unintuitive workflow doesn’t just slow people down. It sets up data entry errors that affect patient safety. In healthcare, design clarity is patient safety.

A product that gets deployed and ignored is a failed investment, whatever its technical strengths. Clinicians work around systems they don’t trust, and good design is what earns that trust.

Portals, telehealth apps and monitoring tools only deliver clinical value if patients engage. If the interface is confusing or slow, patients drop off and the value goes with them.

HIPAA, FDA and GDPR requirements don’t go away because you’ve launched. Products designed without them face costly rework, delayed releases and regulatory risk.

Healthcare workers already carry enough pressure. Frustrating tools add to burnout and turnover, which makes better healthcare UX design a retention argument as much as a product one.
Research in clinical settings with the people who will use the product: observing real workflows, interviewing clinicians and patients and finding where the current system breaks.

Clean, accessible interfaces for high stress, time pressure and users who can’t stop to read a tooltip. Every visual decision serves workflow speed and error prevention.

EHR UX design that matches how clinicians think and work, cutting documentation burden without losing accuracy. Electronic health records are among the most complex products there are.

Telehealth app design, patient portals, symptom trackers and medication tools for users of every age, digital skill level and health status. Here, accessibility and clarity are the product.
Medical UX design for touchscreen interfaces on diagnostic equipment, infusion pumps and monitors, built to meet FDA human factors requirements and IEC 62366 usability standards.

HIPAA, FDA 21 CFR, ISO 13485 and IEC 62366 treated as design constraints from the first wireframe, including the human factors documentation a submission needs.

Healthcare has constraints a general design process doesn’t account for. Ours does.
Time with the people who use the product: workflow observation, structured interviews with clinicians and patients and a review of current pain points. Regulatory requirements get mapped alongside user needs from day one.
DiscoveryAn attending physician, a floor nurse, a patient and a billing administrator can use the same system in completely different ways. Personas and journey maps capture those differences.
PersonasData hierarchy, navigation and workflow logic structured around how clinical decisions get made, not around database schemas or admin convenience.
ArchitectureCritical clinical flows are wireframed before visual design. Prototypes are tested in conditions close to clinical reality, with time pressure and interruptions included.
PrototypesStructured sessions with clinicians, nurses and patients from your user base, with close attention to error recovery: what happens when something goes wrong, and whether users recover without risk to the patient.
TestingDev-ready specs, an annotated component library and the design documentation regulators ask for: human factors reports, use error risk analysis and formative usability findings where FDA or other agencies require them.
HandoffWe don’t design healthcare products from the outside. Research happens in clinical settings, with real clinical users, on the workflows your product has to support.

A clinician managing 20 patients under time pressure is a harder user than most. If the interface works for them, it works for everyone.

HIPAA, FDA, GDPR and ISO 13485 are constraints we work within from the first wireframe, which means fewer surprises at submission time. That’s what HIPAA-compliant app design should mean in practice.

Emergency medicine, primary care, radiology, oncology, mental health and medical education. Each has its own workflows, data priorities and regulatory details.
We recruit across age, health literacy and ability as standard. Products that only work for healthy, tech-savvy adults miss most of their real users.
Research, UX strategy, healthcare UI/UX design, prototyping, clinical testing, compliance documentation and handoff, owned by one team.
Human factors documentation, use error analysis and formative usability reports for FDA submissions and CE marking, planned as deliverables from the start.
We work alongside compliance officers, legal teams and clinical advisors and treat their requirements as design input, not someone else’s problem.
Full design files, annotated component libraries and documented systems your team can maintain and extend. No lock-in.
Registering one patient took 8 to 10 minutes across five systems with duplicate data entry. One unified workflow cut it to 3 minutes and saved staff about 30 minutes a day.
8 min → 3 min registration
Long registration and multi-screen intake forms kept patients from their first consultation. One-tap consultation start, minimal required fields and clear navigation turned that around in year one.
50,000 active patients · 4.8 App Store rating
Physicians spent 40% of documentation time navigating instead of entering data. An information architecture restructure and contextual navigation cut that time and improved documentation completion.
−40% navigation time
Clinical systems, patient-facing apps and connected devices each come with their own constraints, and our process adapts to each.








Medical software design for electronic health records, clinical decision support and care coordination platforms that keep clinical work fast and accurate.
Video consultations, async messaging and remote monitoring, designed for the patient from scheduling to follow-up and for the clinician on the other side of the screen.
Healthcare app design for portals, medication management, symptom tracking and chronic disease care, for users who may be anxious, unwell or new to digital health. See our work on Paus.
Touchscreen interfaces for diagnostic equipment, infusion pumps, monitors and connected devices, built around FDA human factors guidance and IEC 62366.
Healthcare dashboard design for scheduling, billing, staff management and insurance workflows, where admin efficiency directly affects patient access to care.
Clinical systems, patient-facing apps and connected devices each come with their own constraints, and our process adapts to each.
Medical software design for electronic health records, clinical decision support and care coordination platforms that keep clinical work fast and accurate.

Video consultations, async messaging and remote monitoring, designed for the patient from scheduling to follow-up and for the clinician on the other side of the screen.

Healthcare app design for portals, medication management, symptom tracking and chronic disease care, for users who may be anxious, unwell or new to digital health. See our work on Paus.

Touchscreen interfaces for diagnostic equipment, infusion pumps, monitors and connected devices, built around FDA human factors guidance and IEC 62366.

Healthcare dashboard design for scheduling, billing, staff management and insurance workflows, where admin efficiency directly affects patient access to care.

Healthcare UX design is the practice of designing clinical and patient-facing software so it’s safe, fast and easy to use under real conditions: time pressure, interruptions, mixed digital skills and strict regulation. The goal is fewer errors, faster workflows and products clinicians and patients actually adopt.
Healthcare UX design is the practice of designing clinical and patient-facing software so it’s safe, fast and easy to use under real conditions: time pressure, interruptions, mixed digital skills and strict regulation. The goal is fewer errors, faster workflows and products clinicians and patients actually adopt.
It depends on scope. A focused usability study and redesign of one clinical workflow can take 4 to 6 weeks. A full engagement with research, UX strategy, UI, prototyping, testing and compliance documentation usually runs 3 to 5 months. You get a realistic timeline before work starts.
It depends on scope. A focused usability study and redesign of one clinical workflow can take 4 to 6 weeks. A full engagement with research, UX strategy, UI, prototyping, testing and compliance documentation usually runs 3 to 5 months. You get a realistic timeline before work starts.
Yes, a good share of our healthcare work is with startups building their first clinical product. We shape the engagement around your stage, starting with the highest-risk design decisions and building out as the product and funding grow.
Yes, a good share of our healthcare work is with startups building their first clinical product. We shape the engagement around your stage, starting with the highest-risk design decisions and building out as the product and funding grow.
Yes. We usually start with a UX audit of the live product, find where users struggle most and build the redesign on that evidence. For regulated products, we also review existing usability documentation before proposing changes.
Yes. We usually start with a UX audit of the live product, find where users struggle most and build the redesign on that evidence. For regulated products, we also review existing usability documentation before proposing changes.
We treat HIPAA, FDA 21 CFR requirements, ISO 13485 and IEC 62366 as design constraints from the start. That means data access patterns that support audit logging, authentication UX that meets security requirements and the human factors documentation FDA submissions require. Your regulatory team is involved throughout, not only at handoff.
We treat HIPAA, FDA 21 CFR requirements, ISO 13485 and IEC 62366 as design constraints from the start. That means data access patterns that support audit logging, authentication UX that meets security requirements and the human factors documentation FDA submissions require. Your regulatory team is involved throughout, not only at handoff.
It depends on the number of user types, the complexity of clinical workflows, the regulatory requirements and how much usability testing you need. Fixing a design problem in a live clinical system, especially a regulated one, costs far more than fixing it during design. We’ll give you a realistic estimate after a first call.
It depends on the number of user types, the complexity of clinical workflows, the regulatory requirements and how much usability testing you need. Fixing a design problem in a live clinical system, especially a regulated one, costs far more than fixing it during design. We’ll give you a realistic estimate after a first call.