01One goal, one audience and one action per page
Page · one action
The pagefive buttons, five goalsone goal, one button
Landing page design services
built for conversion
A landing page has one job: turn traffic into sign-ups or demos. As a landing page design agency, we write the copy, design the page and set up tests in one team, so your page goes live in 2 to 3 weeks.
Why most landing pages
don’t convert
02Copy and layout written and designed together
Copy + layout
The headlinewritten after the layoutwritten with it
03Message checked against the ad or email that sends the traffic
Ad → page
The messagedifferent from the adthe same as the ad
04Tests and tracking ready on launch day
Launch · day one
Trackingadded a week laterlive on day one
What a poorly designed
landing page costs you
You pay for clicks that don’t convert.
At a 1% conversion rate instead of 4%, every lead costs four times as much. Page design moves your CAC directly.
Visitors don’t know what to do.
A buried CTA or a vague promise, and visitors leave before they act. On a phone, where most paid traffic lands, it gets worse.
No tests, no improvement.
A page launched without a testing plan stays at its launch conversion rate. Tests and tracking keep it improving after go-live.
Landing pages thatdrove real results
Outcomes from pages we designed, tested and optimized.
SaaS / Lead Gen+210%trial sign-upsA new hero section and a rewritten headline tripled the conversion rate in three weeks.
E-commerce / Launch+340%purchase conversionResearch surfaced a pricing objection. A comparison table and an FAQ answered it right on the page.
B2B / Demo request+88%demo requestsCopy matched to each buyer persona and redesigned trust signals, both based on messaging research.
What’s included in our
landing page design services
Everything the page needs to convert, from research to post-launch optimization.
Business & Audience Research
We study your offer, audience, traffic sources and competitors first. Every layout and copy decision traces back to what we learn here.
UX Strategy & Wireframing
Landing page UX design starts with flow and hierarchy, before any visuals. CTA placement, scroll order and content priority get settled early.
Visual & UI Design
A custom landing page design on your brand, with nothing that pulls attention away from the CTA. Built for trust, clarity and conversion.
Copywriting & Messaging
Headlines, subheads, benefits, objection handling and CTAs, written in the words your customers actually use.
A/B Testing & Optimization
Test variants for headlines, CTAs, layouts and social proof. Each test gets a hypothesis and a success metric before it runs.
Launch & Tracking
GA4 events, heatmaps and session recordings set up before launch. You get a performance report at 2 and 4 weeks with clear next steps.
TRAFFIC · LAST 90 DAYS
LinkedIn Ads52%Google Search24%Organic14%Email10%
HERO · HEADLINEThe all-in-one platform for every teamClose the books in 3 days, not 10FOR · EVERYONEFOR · FINANCE LEADS FROM LINKEDIN
The headlinewritten for everyonewritten for who actually clicks
LANDING · SCROLL MAP
HERO
PROBLEM
FEATURES
PROOF
CTA
FOLDBook a demo100%72%48%31%18%
SEE THE CTA18%
The call to actionat the bottom, seen by 18%on the first screen, seen by all
QA · SQUINT TEST
Squint testPAYROLLPayroll in four minutesRun it, file it, done.
Start freeOne clear actioneverything at the same volumethe button reads first
CTA · BUTTON COPY
Payroll in four minutesRun it, file it, done.SubmitSee my payroll cost
OPTIONSGet startedLearn moreSee my payroll costFROM 9 INTERVIEWS
CTA CLICKS+0%
The buttonsays what the form doessays what the buyer gets
TEST 07 · RESULT
A · CONTROL
Payroll in four minutesSubmit
3.1% CONVERTB · VARIANT LIVE
Payroll in four minutesSee my payroll cost
3.7% CONVERTThe winnertwo versions, one guessthe better one goes live
PERFORMANCE REPORT
Payroll landing pageWeek 2Week 4
CONVERSION3.7%COST PER LEAD$41$33LEADS186412
NEXT STEPSTest the price above the formCut the form to 3 fieldsPrice above the form · shippedNext: test the proof section
After launcha number at week 2a better one at week 4
How we design a landing page
in 2 to 3 weeks
Fast, because the process is set. Thorough, because research always comes first.
1
Research & Strategy
Audience analysis, competitor review and offer positioning. We interview your team to learn what your best customers say when they decide to buy.
ResearchWireframe & Copy
Page structure, hierarchy and copy developed together. You review both at once, so they fit the way they were designed to.
HierarchyVisual Design
Full visual design on the approved wireframe. Copy and layout are already aligned, so no headline gets squeezed into a box it wasn’t written for.
UI DesignLaunch & Test Setup
Analytics configured, A/B variants ready, page live. At two weeks you get a performance review and a list of what to iterate next.
A/B testA standard landing page takes 2 to 3 weeks. Faster timelines are possible for campaign launches.
Why growth teams choose Glow as their
landing page design agency
Most agencies hand a designer a copy doc. We write and design in parallel, so the layout serves the message instead of fighting it.
We look at traffic source, audience intent and competitors before placing a single element. Every choice ties back to conversion logic.
Every layout decision answers one question: does this move the visitor closer to the action? If it doesn’t, it goes.
Every page ships with A/B testing and tracking in place. A page nobody tests stays at its launch conversion rate forever.
Plenty of teams pay a landing page design company for a reskinned template sold as custom. We build every page from scratch around your offer, audience and traffic source.
Need 10 pages for 10 segments? We build a component system, so your campaigns can scale without the design effort scaling with them.
“About a week ago, we went a bit viral with 10k users in 2 days and we received a lot of positive feedback about the design - so thank you Glow for that!”
Israel Benarousse
CEO, Dropcall
“Glow Design Agency delivered high-quality UX/UI designs that enabled the client to close more deals. Their animated video and design gained the client almost 500+ new LinkedIn followers. The team executed work on time and within budget.
Doug Marinaro
CEO, Riptide
"The design work provided by Glow Design Agency completely exceeded project stakeholder expectations in terms of both quality and delivery. Their team was organized and communicative throughout the process, breaking down complex industry concepts and translating them into a sleek and useable UI."
Jon Fry
CEO & Founder at Lendflow (YC W21)
"Glow Design provided UI/UX design for a office space provider and has since expanded their role to include design updates for the site's front- and backend as well as social media visuals and animations."
Eric Zellhart
VP Product at LiquidSpace
"Glow Design Agency provided UI and UX design services for e-cars charging market company. They were tasked with designing the UX and UI of the app's prototype."
Max Grollmann
Managing Director
"Glow was hired by an e-commerce platform for their UI/UX design services. They redesigned website and provided support. After the new website was launched, the client saw a significant increase in conversions."
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Vinicius Rodrigues
CTO at E-Commerce Platform
Landing pages
we design
Every campaign has its own goal, traffic source and audience, so every page type is designed differently.
B2B Demo & Lead Pages
B2B landing page design for long sales cycles: form UX, proof for each buyer role and a value proposition that gets a busy team to book a demo.
Product Launch Pages
Product landing page design for new products and features. The page explains the value fast and collects early sign-ups or waitlist entries.
SaaS Trial Sign-up Pages
SaaS landing page design that connects the ad click to product activation: clear benefits, a short sign-up and a fast path into the product.
AI Product Pages
AI landing page design has to explain what the model does in seconds. We lead with a concrete use case, show the AI product working and answer questions about data and accuracy on the page.
PPC & Paid Ad Pages
Pages matched to the ad copy, audience intent and offer, so every paid click lands exactly where the ad promised.
Frequently
asked questions
How long does it take to design a landing page?
A standard landing page, from research to launch, takes 2 to 3 weeks. For a simpler page or a tight campaign date, we scope a shorter project. You get a clear timeline before we start.
A standard landing page, from research to launch, takes 2 to 3 weeks. For a simpler page or a tight campaign date, we scope a shorter project. You get a clear timeline before we start.
How much does landing page design cost?
It depends on the number of sections and variants, the copy and whether we build the page too. One page with copy and test setup costs far less than a page system for several segments. You get a price for the agreed scope before any work starts.
It depends on the number of sections and variants, the copy and whether we build the page too. One page with copy and test setup costs far less than a page system for several segments. You get a price for the agreed scope before any work starts.
Should I hire a landing page designer or an agency?
A freelance landing page designer works well if you already have tested copy and a developer. If you need research, copy, design, build and A/B tests in one place, an agency saves you from managing three freelancers at once.
A freelance landing page designer works well if you already have tested copy and a developer. If you need research, copy, design, build and A/B tests in one place, an agency saves you from managing three freelancers at once.
Does the service include copywriting?
Yes. Copy is part of every landing page project. We don’t split design and copy, because they only work when they’re built together.
Yes. Copy is part of every landing page project. We don’t split design and copy, because they only work when they’re built together.
Can you redesign an existing landing page?
Yes. A landing page redesign starts with a conversion audit of your current page, so we know what’s costing you sign-ups before we change anything.
Yes. A landing page redesign starts with a conversion audit of your current page, so we know what’s costing you sign-ups before we change anything.
Do you build the page or just design it?
Both. We design in Figma and build in Webflow or Framer, or hand developer-ready specs to your team. If the page is part of a bigger site, take a look at our web design services.
Both. We design in Figma and build in Webflow or Framer, or hand developer-ready specs to your team. If the page is part of a bigger site, take a look at our web design services.
