We research before we design
Assumptions about financial behavior are expensive, so we replace them with evidence from user research before opening a design tool.
Fintech UX design that turns
trust into conversions
Users judge a financial product in seconds. As a fintech design agency, we design apps where every screen earns trust, keeps compliance clean and moves people to the next step, without slowing your team down.
Trusted by teamsbuilding the future of finance
Fortune 500
Founders Backed
Fortune 500
Products Shipped
Why fintech design
is different
Financial products are different. When a payment, KYC step or dashboard fails, users don’t just get annoyed.
They leave, and they don’t come back.
Good fintech design isn’t about polish. It’s about making people feel safe enough to hand over their money, their data and their trust.
What bad fintech design
actually costs you
Users read “confusing” as “untrustworthy”
If someone can’t figure out your payment flow or KYC step, they don’t blame themselves. They blame you. In fintech, confusion and distrust are the same thing.
Compliance doesn’t have to mean clunky
KYC, AML and PSD2 exist for good reasons, but they don’t have to wreck the experience. Good fintech UX design makes the required steps feel like part of the product.
Your onboarding is your biggest drop-off risk
Identity checks, bank linking, risk profiling: fintech onboarding asks a lot. Every extra step or unclear instruction costs you a user you already paid to acquire.
Financial data needs hierarchy, not just accuracy
Showing a portfolio or transaction history isn’t enough. People need to understand what it means and what to do next. Good fintech dashboard design turns data into decisions.
Mobile is where financial decisions happen
People check balances, approve payments and review investments on their phones. Fintech UI design that isn’t mobile-first is designed for the wrong context.
A great campaign ends at a broken product
You can spend millions bringing users to the app. If the experience doesn’t hold up, they churn by day 7 and the CAC is gone. Retention starts in the product.
Every tap countsClarity builds loyaltyDesign drives growth
Fintech UI/UX
design services
Fintech UX Research
Interviews, analytics and competitor reviews that show how your users really handle money: where they hesitate, what they double-check and what makes them trust a screen.
Fintech UI Design
Clean interfaces that signal competence across banking apps, payment platforms, trading tools and financial dashboards. Every visual detail has to earn its place.
Dashboard & Data Visualization
Portfolios, spend analytics, account overviews and transaction histories that show the right information at the right depth, without overwhelming people.
Fintech Design System
A documented, dev-ready component library built for your financial product. One source of truth for every screen you ship.
Mobile Fintech App Design
Fintech mobile app design for iOS and Android: biometric login, card controls, transfers and alerts designed for one hand and a few seconds of attention. More on our mobile app design.
Onboarding & KYC Flow Design
Identity verification, document upload and bank linking with clear instructions, helpful error states and progress people can see, so more users finish verification on the first try.
Early-stage productsFixing an existing oneBuilt from scratch
How we design fintech products
Our process was built for financial products, not adapted from a general design playbook.
1
Discovery & Fintech Research
We learn your product, users and market, including the regulatory environment. Which requirements shape the product, where competitors win or lose on experience, and what users say when they’re frustrated.
Research reportUser Personas & Financial Journey Mapping
Personas grounded in real financial behavior, not marketing archetypes. A first-time investor thinks about money differently from an active trader, and a business owner running payroll differently from both.
Personas & journeysInformation Architecture & Flow Design
The full product structure, mapped before anything is designed. In fintech, a confusing account hierarchy or permission model doesn’t just frustrate users, it creates legal exposure.
Sitemap & flowsWireframing & Prototyping
Wireframes lock in the flow logic. High-fidelity prototypes let you walk through every critical scenario, from payment confirmation to KYC rejection and two-factor authentication, before engineers write code.
Clickable prototypeUsability Testing with Real Users
Sessions with people who bank, invest or transact the way your users do, not generic panels. Everything is recorded, and you get a prioritized list of what to fix and why.
Prioritized fixesHandoff & Implementation Support
Dev-ready specs, annotated components and a maintainable design system. We stay available through development, especially on compliance-sensitive screens where “close enough” isn’t good enough.
Dev-ready handoffWhy choose Glow
as your fintech design agency
A lot of design agencies say they do fintech. Here’s what it means for us.
We measure what we build
Success metrics are agreed before work starts. We track completion rates, drop-off points and conversion, so you know what changed and why.
We know fintech’s constraints
Regulatory requirements, security patterns and trust signals are part of the design from day one, not a fix after your compliance team flags a problem.
Deep fintech domain experience
Banking, payments, investing, insurance, crypto and B2B fintech, including a six-year partnership with the embedded lending platform Lendflow.
End-to-end ownership
Research, UX strategy, fintech UI/UX design, prototyping, testing and handoff from one team, with no gaps between what gets researched and what gets built.
We work with your compliance team
We treat regulation as a design constraint, not someone else’s problem, and we’re good at making required steps feel natural to end users.
B2B and B2C fintech
Consumer banking apps and enterprise treasury dashboards are different problems. We’ve designed both and adjust research and patterns to each.
Scalable design systems
Every engagement leaves a documented component library. It’s infrastructure for your product’s future, not a one-off deliverable.
You can update it yourself
Everything is built and documented so your team can make changes without coming back to us for each update.
“About a week ago, we went a bit viral with 10k users in 2 days and we received a lot of positive feedback about the design - so thank you Glow for that!”
Israel Benarousse
CEO, Dropcall
“Glow Design Agency delivered high-quality UX/UI designs that enabled the client to close more deals. Their animated video and design gained the client almost 500+ new LinkedIn followers. The team executed work on time and within budget.
Doug Marinaro
CEO, Riptide
"The design work provided by Glow Design Agency completely exceeded project stakeholder expectations in terms of both quality and delivery. Their team was organized and communicative throughout the process, breaking down complex industry concepts and translating them into a sleek and useable UI."
Jon Fry
CEO & Founder at Lendflow (YC W21)
"Glow Design provided UI/UX design for a office space provider and has since expanded their role to include design updates for the site's front- and backend as well as social media visuals and animations."
Eric Zellhart
VP Product at LiquidSpace
"Glow Design Agency provided UI and UX design services for e-cars charging market company. They were tasked with designing the UX and UI of the app's prototype."
Max Grollmann
Managing Director
"Glow was hired by an e-commerce platform for their UI/UX design services. They redesigned website and provided support. After the new website was launched, the client saw a significant increase in conversions."
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Vinicius Rodrigues
CTO at E-Commerce Platform
Fintech products thatmoved the metrics
PAYMENT PLATFORMtransaction timeA B2B payment flow had 7 steps and took about 4 minutes per transaction. After mapping the real journey and cutting redundant confirmations, it took under 90 seconds.
INVESTMENT APP7-day churnSession recordings showed users couldn’t find portfolio performance, the main reason they opened the app. After restructuring the information architecture, 7-day churn dropped in the next cohort.
Fintech products we design
Our fintech design work spans consumer apps, enterprise platforms and everything in between.
Banking
Banking & Neobank Apps
Banking app design for accounts, card controls, transaction history, spending insights and support, with the trust a main bank needs and the convenience people expect from a neobank.
Payments
Payment Platforms & Wallets
Payment app design for P2P transfers, merchant checkout, multi-currency wallets, payment requests and recurring billing, built for fast completion and clear error recovery.
Investing
Investment & Wealth Management
Portfolio dashboards, trade execution, risk profiling and goal tracking that give people the confidence to act, not just more data. Crypto app design too, like the CryptoGenie prediction platform.
Insurance
InsurTech & Insurance Apps
Quote flows, policy management, claims and coverage comparison, designed to remove the anxiety people feel around insurance. Clarity sells policies.
B2B Fintech
B2B Financial Tools & Dashboards
Treasury management, spend analytics, financial reporting and multi-entity accounts for power users who need precision and speed. See also B2B UX design.
Fintech products we design
Our fintech design work spans consumer apps, enterprise platforms and everything in between.
Banking
Banking & Neobank Apps
Banking app design for accounts, card controls, transaction history, spending insights and support, with the trust a main bank needs and the convenience people expect from a neobank.
Payments
Payment Platforms & Wallets
Payment app design for P2P transfers, merchant checkout, multi-currency wallets, payment requests and recurring billing, built for fast completion and clear error recovery.
Investing
Investment & Wealth Management
Portfolio dashboards, trade execution, risk profiling and goal tracking that give people the confidence to act, not just more data. Crypto app design too, like the CryptoGenie prediction platform.
Insurance
InsurTech & Insurance Apps
Quote flows, policy management, claims and coverage comparison, designed to remove the anxiety people feel around insurance. Clarity sells policies.
B2B Fintech
B2B Financial Tools & Dashboards
Treasury management, spend analytics, financial reporting and multi-entity accounts for power users who need precision and speed. See also B2B UX design.
Frequently asked
questions
What is a fintech design agency?
A fintech design agency focuses on UX and UI for financial technology: banking, payments, lending, investing and B2B finance tools, where trust, compliance and data clarity matter more than in most products. Its designers understand regulation, security patterns and the behavior behind money decisions, not just the interface.
A fintech design agency focuses on UX and UI for financial technology: banking, payments, lending, investing and B2B finance tools, where trust, compliance and data clarity matter more than in most products. Its designers understand regulation, security patterns and the behavior behind money decisions, not just the interface.
What is UX in fintech?
UX in fintech means reducing friction and building trust across financial flows, so people finish onboarding, understand their money and act with confidence. It covers everything from the first screen to error states and edge cases like a rejected document or a failed payment.
UX in fintech means reducing friction and building trust across financial flows, so people finish onboarding, understand their money and act with confidence. It covers everything from the first screen to error states and edge cases like a rejected document or a failed payment.
What is fintech product design?
End-to-end design of a financial product: research, flows, UI and a design system, shaped by real user behavior and regulatory constraints.
End-to-end design of a financial product: research, flows, UI and a design system, shaped by real user behavior and regulatory constraints.
How do you design KYC onboarding people actually finish?
We map every step the regulation requires, then remove everything it doesn’t. Clear instructions before document capture, specific error messages instead of “upload failed”, visible progress and a way to save and return do most of the work. We test the flow with real users before launch, including the rejection paths.
We map every step the regulation requires, then remove everything it doesn’t. Clear instructions before document capture, specific error messages instead of “upload failed”, visible progress and a way to save and return do most of the work. We test the flow with real users before launch, including the rejection paths.
Do you design crypto and DeFi products?
Yes. Wallets, trading interfaces and analytics tools need the same trust work as banking, plus clear handling of volatility, fees and irreversible transactions. Our crypto work includes the CryptoGenie trend prediction platform.
Yes. Wallets, trading interfaces and analytics tools need the same trust work as banking, plus clear handling of volatility, fees and irreversible transactions. Our crypto work includes the CryptoGenie trend prediction platform.
Who is a fintech designer?
A designer who specializes in financial products and understands compliance, trust, data density and the behavior behind money decisions, not just the UI. It’s a different skill set from general product design, and the difference shows up in metrics like onboarding completion and transaction rates.
A designer who specializes in financial products and understands compliance, trust, data density and the behavior behind money decisions, not just the UI. It’s a different skill set from general product design, and the difference shows up in metrics like onboarding completion and transaction rates.
