01Every flow tested against real financial behavior
Usability test · transfers
A transfertested on the happy pathtested on real behaviour
Fintech UX design that turns
trust into conversions
Users judge a financial product in seconds. As a fintech design agency, we design apps where every screen earns trust, keeps compliance clean and moves people to the next step, without slowing your team down.
Trusted by teamsbuilding the future of finance
Raised by our clients
$1 billion+
60+Founders backed
2Fortune 500
11Products shipped
Why fintech design
is different
02Compliance built into the UX, not bolted on later
KYC · onboarding
Compliancea wall at the endpart of the flow
03Trust signals placed where users actually look for them
Payment · confirm
Trustdown in the footernext to the pay button
04Mobile-first, because that’s where money decisions happen
Mobile app
Moving moneybuilt for desktop firstone thumb, one screen
What bad fintech design
actually costs you
Confusing money feels unsafe.
When a payment or a KYC step is unclear, people blame you, not themselves. Required checks can feel like part of the product, not a wall.
Every extra step loses a paid user.
Identity checks and bank linking ask a lot. Each unclear step drops a user you paid to acquire, and day-7 churn takes the CAC with it.
Accurate data, no next step.
A balance or a portfolio isn’t enough. People need to know what it means and what to do next, and they decide on a phone.
Fintech UI/UX
design services
Fintech UX Research
Interviews, analytics and competitor reviews that show how your users really handle money: where they hesitate, what they double-check and what makes them trust a screen.
Fintech UI Design
Clean interfaces that signal competence across banking apps, payment platforms, trading tools and financial dashboards. Every visual detail has to earn its place.
Dashboard & Data Visualization
Portfolios, spend analytics, account overviews and transaction histories that show the right information at the right depth, without overwhelming people. More on our B2B UX design.
Fintech Design System
A documented, dev-ready component library built for your financial product. One source of truth for every screen you ship.
Mobile Fintech App Design
Fintech mobile app design for iOS and Android: biometric login, card controls, transfers and alerts designed for one hand and a few seconds of attention. More on our mobile app design.
Onboarding & KYC Flow Design
Identity verification, document upload and bank linking with clear instructions, helpful error states and progress people can see, so more users finish verification on the first try.
HALYARD · TRUST TEST · 12 INTERVIEWS
“WHICH ONE WOULD YOU SEND $5,000 WITH?”Trust testAsk 12 peopleVERSION ASend $5,000To account ••4821SendVERSION BSend $5,000✓ Name matches: Jordan Rivera✓ Protected up to $250k✓ Arrives Fri by 5 pmSend
WOULD SEND $5,0002
Trustguessing what feels safeasking the people who decide
HALYARD · HOME
EVERYDAY ACCOUNTKeep what earns its place$6,120.45Available · updated nowEarn 5% APYRefer a friend · $50Crypto is backNew: Halyard CardSpending insightsRewards · 2,140 ptsSendAdd moneySPENT THIS MONTH$1,934 of $3,000Payroll · Acme Co+$3,200.00Rent · Oakwood−$1,850.00Groceries−$84.12
SECONDS TO CHECK BALANCE6
Banking appsix offers around the balancethe balance, and what moved it
HALYARD · OVERVIEW
NET WORTH$84,210+$1,240 this monthChecking$6,120Investments$61,480VTI · 64%$39,401BND · 36%$22,33912 MONTHS · +11.4%Savings$16,610
SCREENS TO SEE A HOLDING4
Account overviewa new page for every detailthe detail opens where you are
HALYARD DESIGN SYSTEM · MONEY
5 SCREENS · 5 FORMATS5 SCREENS · ONE COMPONENT$4,120 everywhereUse <Amount />HOME4120$4,120.00TRANSFER$4,120.0$4,120.00STATEMENTUSD 4,120$4,120.00RECEIPT4.120,00 $$4,120.00PUSH$4.1K$4,120.00
No shared ruleEach screen formats money its own way<Amount value={4120} currency="USD" />Symbol first · commas · always two decimals · never abbreviatedWAYS TO SHOW MONEY5
Money formattingevery team writes it its own wayone component, one rule
HALYARD · iOS · SEND
TO JORDANSend$250123456789.0⌫Send $250
Design for one handTWO-HAND MOMENTS PER TRANSFER4
One handthe key action out of reacheverything under the thumb
HALYARD · VERIFY · PHOTO ID
Place your ID in the frameHold stillFront capturedDRIVER LICENSEEdgesGlareFocusNow the back
Guide the captureVERIFIED ON THE FIRST TRY52%
Document capturea shutter and good luckthe camera says what’s wrong
How we design fintech products
Our process was built for financial products, not adapted from a general design playbook.
1
Discovery & Fintech Research
We learn your product, users and market, including the regulatory environment. Which requirements shape the product, where competitors win or lose on experience, and what users say when they’re frustrated.
Research reportUser Personas & Financial Journey Mapping
Personas grounded in real financial behavior, not marketing archetypes. A first-time investor thinks about money differently from an active trader, and a business owner running payroll differently from both.
Personas & journeysInformation Architecture & Flow Design
The full product structure, mapped before anything is designed. In fintech, a confusing account hierarchy or permission model doesn’t just frustrate users, it creates legal exposure.
Sitemap & flowsWireframing & Prototyping
Wireframes lock in the flow logic. High-fidelity prototypes let you walk through every critical scenario, from payment confirmation to KYC rejection and two-factor authentication, before engineers write code.
Clickable prototypeUsability Testing with Real Users
Sessions with people who bank, invest or transact the way your users do, not generic panels. Everything is recorded, and you get a prioritized list of what to fix and why.
Prioritized fixesHandoff & Implementation Support
Dev-ready specs, annotated components and a maintainable design system. We stay available through development, especially on compliance-sensitive screens where “close enough” isn’t good enough.
Dev-ready handoffWhy choose Glow
as your fintech design agency
Evidence before the first screen.
Assumptions about money are expensive. User research replaces them before we open a design tool.
We measure what we build.
Success metrics are set before work starts. We track completion, drop-off and conversion, so you know what changed and why.
Compliance as a design input.
Regulation, security patterns and trust signals are in the design from day one, and required steps feel natural to users.
Fintech we know, files you own.
Banking, payments, investing, crypto and B2B, including a six-year partnership with Lendflow. Every file and system is yours to update.
Founders and product leads
on working with Glow
“About a week ago, we went a bit viral with 10k users in 2 days and we received a lot of positive feedback about the design - so thank you Glow for that!”
Israel Benarousse·CEO, Dropcall
View story
“Glow Design Agency delivered high-quality UX/UI designs that enabled the client to close more deals. Their animated video and design gained the client almost 500+ new LinkedIn followers. The team executed work on time and within budget.”
Doug Marinaro·CEO, Riptide
"The design work provided by Glow Design Agency completely exceeded project stakeholder expectations in terms of both quality and delivery. Their team was organized and communicative throughout the process, breaking down complex industry concepts and translating them into a sleek and useable UI."
Jon Fry·CEO & Founder at Lendflow (YC W21)
View story
"Glow Design provided UI/UX design for a office space provider and has since expanded their role to include design updates for the site's front- and backend as well as social media visuals and animations."
Eric Zellhart·VP Product at LiquidSpace
View story
"Glow Design Agency provided UI and UX design services for e-cars charging market company. They were tasked with designing the UX and UI of the app's prototype."
Max Grollmann·Managing Director
View story
"Glow was hired by an e-commerce platform for their UI/UX design services. They redesigned website and provided support. After the new website was launched, the client saw a significant increase in conversions."
Vinicius Rodrigues·CTO at E-Commerce Platform
Fintech products thatmoved the metrics
PAYMENT PLATFORM−63%transaction timeA B2B payment flow had 7 steps and took about 4 minutes per transaction. After mapping the real journey and cutting redundant confirmations, it took under 90 seconds.
INVESTMENT APP−29%7-day churnSession recordings showed users couldn’t find portfolio performance, the main reason they opened the app. After restructuring the information architecture, 7-day churn dropped in the next cohort.
Frequently asked
questions
What is a fintech design agency?
A fintech design agency focuses on UX and UI for financial technology: banking, payments, lending, investing and B2B finance tools, where trust, compliance and data clarity matter more than in most products. Its designers understand regulation, security patterns and the behavior behind money decisions, not just the interface.
A fintech design agency focuses on UX and UI for financial technology: banking, payments, lending, investing and B2B finance tools, where trust, compliance and data clarity matter more than in most products. Its designers understand regulation, security patterns and the behavior behind money decisions, not just the interface.
What is UX in fintech?
UX in fintech means reducing friction and building trust across financial flows, so people finish onboarding, understand their money and act with confidence. It covers everything from the first screen to error states and edge cases like a rejected document or a failed payment.
UX in fintech means reducing friction and building trust across financial flows, so people finish onboarding, understand their money and act with confidence. It covers everything from the first screen to error states and edge cases like a rejected document or a failed payment.
What is fintech product design?
End-to-end design of a financial product: research, flows, UI and a design system, shaped by real user behavior and regulatory constraints.
End-to-end design of a financial product: research, flows, UI and a design system, shaped by real user behavior and regulatory constraints.
How do you design KYC onboarding people actually finish?
We map every step the regulation requires, then remove everything it doesn’t. Clear instructions before document capture, specific error messages instead of “upload failed”, visible progress and a way to save and return do most of the work. We test the flow with real users before launch, including the rejection paths.
We map every step the regulation requires, then remove everything it doesn’t. Clear instructions before document capture, specific error messages instead of “upload failed”, visible progress and a way to save and return do most of the work. We test the flow with real users before launch, including the rejection paths.
Do you design crypto and DeFi products?
Yes. Wallets, trading interfaces and analytics tools need the same trust work as banking, plus clear handling of volatility, fees and irreversible transactions. Our crypto work includes the CryptoGenie trend prediction platform.
Yes. Wallets, trading interfaces and analytics tools need the same trust work as banking, plus clear handling of volatility, fees and irreversible transactions. Our crypto work includes the CryptoGenie trend prediction platform.
Who is a fintech designer?
A designer who specializes in financial products and understands compliance, trust, data density and the behavior behind money decisions, not just the UI. It’s a different skill set from general product design, and the difference shows up in metrics like onboarding completion and transaction rates.
A designer who specializes in financial products and understands compliance, trust, data density and the behavior behind money decisions, not just the UI. It’s a different skill set from general product design, and the difference shows up in metrics like onboarding completion and transaction rates.
