01Interfaces built around real operational workflows and shift conditions
Shadowed · night shift
Dispatchbuilt for the officebuilt for the shift floor
Logistics UX design for
the people running operations
Logistics software fails when it’s built for spreadsheets, not people. We design tracking, dispatch and supply chain tools that operators read at a glance and trust under pressure.
Our clientshave raised $1B+ combined
Raised by our clients
$1 billion+
60+Founders backed
2Fortune 500
11Products shipped
Why logistics software
design matters
02Data hierarchy designed for fast decisions under time pressure
Dispatch board
Late loadsburied in a tablefirst on the screen
03Mobile-ready for drivers, field staff and warehouse floor workers
Driver app
Proof of deliveryon paper, typed in laterone tap at the door
04Designed for every role in the operation, not just the office user
Roles · one system
Every roleone screen for everyonea view for each job
What poor logistics UX
costs your operations
In logistics, a confusing interface isn’t an inconvenience. It’s a missed delivery, a misrouted shipment or an hour of dispatcher time spent on software instead of routes.
Dispatchers miss what matters.
Key updates hide under tabs, and a late load looks like any routine row. Dispatchers fall back on spreadsheets and group chats.
Built for a desk, used on the floor.
Small targets and dense tables fail on a scanner, and glare and gloves fail a driver’s app. Every scan and every stop gets slower.
New staff take days to get going.
Turnover is high and operations can’t stop for training. When basic tasks need days of onboarding, the software drags on every shift.
Logistics UX
design services
From TMS redesigns to driver apps built from scratch.
Logistics UX Research
Ride-alongs with dispatchers, warehouse floor observation, driver interviews and usage data. Decisions not grounded in operational reality don’t survive a real warehouse at 6 AM.
TMS & Dispatch Platform Design
Route visualization, load planning, status tracking and exception management organized around how dispatchers think. We design for the person managing 40 active routes under pressure, not the demo version of that job.
WMS & Warehouse Interface Design
Warehouse management system UX for handheld scanners, floor tablets and shared workstations, with fewer pick errors, faster transfers and screens that hold up on weak connectivity. Every screen is tested on the real hardware.
Driver & Field Staff Mobile Apps
Delivery app design for drivers and field teams: large touch targets, offline mode, minimal input at the point of delivery and clean navigation handoff. A confusing confirmation screen at stop 47 of 60 is an operational problem.
Fleet & Asset Tracking Dashboards
Fleet management app design and real-time asset tracking for the manager with 200 vehicles who needs to spot a problem before it becomes a delay. Alert priority and status hierarchy do the heavy lifting.
Logistics Portal & Customer-Facing Design
Shipper portals, tracking pages, booking flows and freight quoting tools that let customers serve themselves. A clear portal cuts support tickets and stands out in a commoditized market. More on our B2B UX design.
KESTREL FREIGHT · STOP 14 · DOCK 3
WHAT THE SYSTEM LOGGEDWHAT WE SAW ON THE DOCKStop 14 · Dock 3Add what we sawARRIVED13:24DELIVERED14:02GateDock queuePaperworkNOTES ON THIS STOPDRIVER, ON THE DOCKNone“I never know which dock till I’m at the gate.”
MINUTES NOBODY LOGGED0
Field interviewsone status, 38 minuteswhere the 38 minutes went
KESTREL FREIGHT · TRAILER 08
53 FT TRAILER · 20 PALLET SLOTSLoad for route 14Plan the loadCABDOORSON THE DOCK · DIDN’T FITFILLED60%90%
TRUCKS FOR TODAY’S LOADS5
Load planningstacked by hand, gaps and allpacked by the plan
KESTREL FREIGHT · WMS · HANDHELD SCANNER
Loc: A-14-03 · SKU 8802-BLU · Qty: 4 · Desc: Thermal labels 4×6 roll, 500/roll · Lot 2291 · UOM EASkipShortConfirmGO TOAISLEABAY14LEVEL03Take 4Thermal labels 4×6 · 8802-BLUScan to confirm
Design for the scannerPICK ERRORS PER 1,00012
Handheld UXa desktop screen, shrunkread at arm’s length, on the move
KESTREL FREIGHT · DRIVER APP
Brightline Foods2 cases · dock 3RECIPIENT NAMESIGNATUREPHOTOLeft at the doorSubmit✓Photo✓GPS✓14:02RECEIVED BYR. Lee · reception
Cut it to one moveTAPS PER STOP14
Proof of deliverya form at every doorone move, the rest is automatic
KESTREL FREIGHT · FLEET · 200 VEHICLES
TABLE · 8 OF 200 SHOWNEVERY VEHICLE · BY STATEFleet statusSee the whole fleetT-001 · On route · 182,410 kmT-002 · On route · 96,220 kmT-003 · Idle · 140,005 kmT-004 · On route · 61,870 kmT-005 · Depot · 210,330 kmT-006 · On route · 77,150 kmT-007 · Service · 158,900 kmT-008 · On route · 43,610 km161 moving27 idle9 service due3 critical
VEHICLES YOU CAN SEE AT ONCE8
Status hierarchya table you scrollthe whole fleet in one look
KESTREL FREIGHT · TRACKING · PRO 448-2291
PRO 448-2291 · 4 PALLETSYour shipmentShow where it isIn transitLast updated: MondayARRIVESToday, 13:00–15:00Picked upMON 08:10At Oakland hubMON 14:30Out for deliveryTODAY 09:05Delivered
“WHERE IS IT?” CALLS A DAY140
Tracking pageone word, last Mondaywhere it is and when it lands
A process built
for operational reality
We design from what we see in the field, not from what we assume happens in an office.
1
Operational Discovery
We start where the work happens: dispatch centers, warehouse floors and delivery routes, looking for where software slows people down and where they’ve built workarounds.
Week 1IA & Workflow Design
Role-specific information architecture and workflow logic, settled before visual design, when changes are still cheap.
Weeks 2 to 3Prototype & Field Testing
Prototypes built for the hardware each role uses: dispatch workstations, floor tablets, handheld scanners and driver phones, then tested in those settings.
Weeks 4 to 5~2 hrs / week
A weekly sync plus async review. Your operations leads join at key milestones, especially flow validation, which they sign off before development.
Your timeA logistics design engagement takes 3 to 12 weeks. Projects with many user roles and hardware contexts sit at the long end.
Why logistics teams trust
Glow for software design
We research on the floor, not in a meeting room.
We go to dispatch centers, warehouse floors and delivery routes, and design driver and floor tools for mobile from the start.
Every role in the operation.
Dispatchers, drivers, warehouse staff and managers each get what they need, not one at the others’ expense.
Exceptions are the main job.
Delays, failed deliveries and capacity gaps happen daily. Error states and exception handling are primary work, with clear hierarchy over feature piles.
We know the stack behind the screen.
Fleetchaser and Routo taught us how ERPs, telematics and carrier APIs shape a screen. Research to handoff with one team.
Founders and product leads
on working with Glow
“About a week ago, we went a bit viral with 10k users in 2 days and we received a lot of positive feedback about the design - so thank you Glow for that!”
Israel Benarousse·CEO, Dropcall
View story
“Glow Design Agency delivered high-quality UX/UI designs that enabled the client to close more deals. Their animated video and design gained the client almost 500+ new LinkedIn followers. The team executed work on time and within budget.”
Doug Marinaro·CEO, Riptide
"The design work provided by Glow Design Agency completely exceeded project stakeholder expectations in terms of both quality and delivery. Their team was organized and communicative throughout the process, breaking down complex industry concepts and translating them into a sleek and useable UI."
Jon Fry·CEO & Founder at Lendflow (YC W21)
View story
"Glow Design provided UI/UX design for a office space provider and has since expanded their role to include design updates for the site's front- and backend as well as social media visuals and animations."
Eric Zellhart·VP Product at LiquidSpace
View story
"Glow Design Agency provided UI and UX design services for e-cars charging market company. They were tasked with designing the UX and UI of the app's prototype."
Max Grollmann·Managing Director
View story
"Glow was hired by an e-commerce platform for their UI/UX design services. They redesigned website and provided support. After the new website was launched, the client saw a significant increase in conversions."
Vinicius Rodrigues·CTO at E-Commerce Platform
Frequently asked
questions
What are the key elements of logistics UX design?
Role-specific information architecture, exception-first design, layouts tuned for each device, real-time data visualization and fast performance at operational data volumes. Together they separate supply chain UX design that works from generic enterprise software.
Role-specific information architecture, exception-first design, layouts tuned for each device, real-time data visualization and fast performance at operational data volumes. Together they separate supply chain UX design that works from generic enterprise software.
Can you design for multiple platforms within one engagement?
Yes, most logistics engagements cover more than one surface. We often design the dispatch web interface, the driver app and the customer portal together, so data looks and behaves the same everywhere.
Yes, most logistics engagements cover more than one surface. We often design the dispatch web interface, the driver app and the customer portal together, so data looks and behaves the same everywhere.
Can you redesign our TMS or WMS without disrupting operations?
Yes. We redesign in stages, starting with the flows that cause the most errors or workarounds, and keep familiar patterns where people rely on them. Operations leads sign off on each flow before it goes to development, so nothing changes on the floor by surprise.
Yes. We redesign in stages, starting with the flows that cause the most errors or workarounds, and keep familiar patterns where people rely on them. Operations leads sign off on each flow before it goes to development, so nothing changes on the floor by surprise.
How do you design driver apps for poor connectivity?
We design offline-first: drivers can see the route, capture proof of delivery and log exceptions without a signal, and the app syncs when the connection returns. Clear sync status and conflict handling are part of the design, not an engineering detail.
We design offline-first: drivers can see the route, capture proof of delivery and log exceptions without a signal, and the app syncs when the connection returns. Clear sync status and conflict handling are part of the design, not an engineering detail.
Do you have experience with logistics products?
Yes. We’ve worked on TMS and WMS interfaces, fleet dashboards, last-mile apps and freight marketplaces, including Fleetchaser, a construction fleet management platform, and Routo, a logistics platform.
Yes. We’ve worked on TMS and WMS interfaces, fleet dashboards, last-mile apps and freight marketplaces, including Fleetchaser, a construction fleet management platform, and Routo, a logistics platform.
How long does a logistics design project take?
3 to 12 weeks. Projects with many user roles and hardware contexts, like a dispatch platform plus a driver app plus a warehouse tool, sit at the long end. You get a timeline before work starts.
3 to 12 weeks. Projects with many user roles and hardware contexts, like a dispatch platform plus a driver app plus a warehouse tool, sit at the long end. You get a timeline before work starts.
