01Positioning and strategy agreed before any visual work starts
Brand · order
The logodrawn firstdrawn after the strategy
Branding services for startups
that have outgrown their logo
We're a startup branding agency for SaaS, AI and tech companies. Positioning, logo, visual identity and guidelines come from one team, so your deck, site and product UI look like the same company from day one.
Trusted by 60+ foundersOur clients have raised $1B+ combined
Startup branding is a business asset,
not just a logo
02One visual identity that holds up from app icon to conference banner
Identity · every size
The identitybreaks at small sizesholds up at every size
03Messaging and voice built from your product, not from a template
Messaging
The taglinefrom a templatefrom your product
04Guidelines your team can apply without a designer in the loop
Guidelines
A new deckwaits for a designermade by the team
What a weak brand
costs a startup
Every channel costs more.
When your look and message change from ad to landing page to deck, you pay for the same attention twice. Recognition never builds up.
You blend into the batch.
Investors and buyers see hundreds of AI products with the same gradients and claims. Look like everyone else and you get forgotten.
The product grew, the brand didn’t.
You shipped, raised and grew, but the identity still says weekend project. Buyers read a dated brand as a dated product.
Brands thatturned into traction
We measure branding the way founders do: in users, funding and growth.
dropcall10,000users in two daysAI calling product. Brand and product design from concept. The launch went viral with 10,000 users in two days, and users praised the design itself.
Product Fruits1,300teams trust Product FruitsA SaaS onboarding platform trusted by 1,300 teams. New positioning, a new identity and a multi-page website that set it apart from competitors.BEAST100+5-star app store reviewsPositioning and a full identity for BEAST, a mobility startup. The campaign line "Never Rent a Boring Car Again" set the tone for the whole brand.
What's included in our
branding design services
Everything a brand identity agency should deliver, from positioning strategy to a documented identity system. One team, no handoffs.
Brand Strategy & Positioning
We define who you serve, what you stand for and why you're the right choice. Every visual and verbal decision later traces back to this, so you read as the obvious pick, not one option among many.
Logo & Visual Identity
A logo and a full visual system: color, typography, imagery and graphic elements. We test it at app-icon size and on a pitch slide before calling it done.
Brand Guidelines
A documented guide to how your brand looks, sounds and behaves. Your team ships on-brand banners, decks and pages without a designer reviewing each one.
Messaging & Voice
Tagline, value proposition, key messages and tone of voice. Your landing page, deck and cold emails finally sound like one company.
Rebranding Services
We refresh or fully rebuild an existing brand, keeping the recognition you've earned and dropping the look you've outgrown. Startups often do this before a new round or a major launch.
Brand Asset Delivery
Logo variations, templates, social and presentation assets, all organized and ready to use. The new brand goes live across product, site, social and deck on day one.
POSITIONING MAP · INVOICING TOOLS
OPEN GROUNDFOR FINANCE TEAMS ↑FOR EVERYONESIMPLEPOWERFUL →InvoicerPayFlowTallyBilldeskQuickpayZentroYou
COMPETITORS NEAR YOU6
The positionone more in a crowded cornera place nobody else holds
LEDGERLY · IDENTITY TEST
LOGOLedgerlyTest in context
APP ICON · 60PX✓
BROWSER TAB · 16PXLedgerly — Invoices×✓
PITCH SLIDE✓
The logoapproved on a big artboardtested where it will live
BANNER BY MARKETING · CHECK
LedgerlyGet Paid Faster!!Get paid without chasingOn brand
Check with guidelines1Logo stretchedFIXED2Off-brand typefaceFIXED3No clear space around the logoFIXED
A new bannerwaits for a designer’s reviewchecked against the guide
LEDGERLY · 3 CHANNELS
LANDING PAGEledgerly.comThe all-in-one finance platform for modern teamsGet paid without chasing.Start free
SEED DECK
COLD EMAILMMaya · LedgerlyTO: FINANCE LEADQuick question about your invoicing stackGet paid without chasing.Hey! Hope you’re well. I wanted to reach out because…Saw your team still chases payments by hand.
The messagethree teams, three storiesone company, one story
LEDGERLY · 2019 → 2026
20192026ledgerlyLedgerlyRefresh
KEPT · THE NAMEKEPT · THE LRECOGNITION KEPT0%
The new looka stranger to your customersthe brand they know, grown up
LEDGERLY · LAUNCH DAY
WEBSITEledgerlyLedgerlyledgerly.com✓
APP ICONliOS · Android✓
LINKEDINlledgerlyLedgerlyCompany page✓
SEED DECKGet paid without chasingledgerlyLedgerlyCover slide✓
Launch daythe new logo, slowly, here and therelive everywhere at once
How a startup branding
project runs
You always know what's happening with your brand and what comes next.
1
Strategy & Research
Workshop, audience and competitor research. You see positioning territories by the end of week one, not moodboards.
Positioning territoryIdentity Concepts
Two or three identity concepts, with updates every couple of days and a weekly sync. No three-week silence before a big reveal.
2 to 3 conceptsFull System
The chosen concept grows into a complete startup brand identity: guidelines, templates and every asset your team needs.
Brand guidelines~2 hrs / week
That's your side of the work. We run the project, you make the calls that matter.
Full ownershipA complete brand identity usually takes 4 to 8 weeks, depending on scope.
Why founders choose Glow as their
startup branding agency
Positioning from research, not guesses.
Audience and competitor research set the positioning, and the voice comes from your product and team, not a startup template.
An identity built to last years.
Distinct enough to own, steady enough that you won’t need a refresh every 18 months. Rebrands keep what already works.
One system for every touchpoint.
Deck, product, social and site come from one documented system, so nothing drifts off-brand as the team grows.
One partner from brand to product.
The same team carries your brand into your website and product UI, with no handoff and no second briefing.
Founders and product leads
on working with Glow
“About a week ago, we went a bit viral with 10k users in 2 days and we received a lot of positive feedback about the design - so thank you Glow for that!”
Israel Benarousse·CEO, Dropcall
View story
“Glow Design Agency delivered high-quality UX/UI designs that enabled the client to close more deals. Their animated video and design gained the client almost 500+ new LinkedIn followers. The team executed work on time and within budget.
Doug Marinaro·CEO, Riptide
"The design work provided by Glow Design Agency completely exceeded project stakeholder expectations in terms of both quality and delivery. Their team was organized and communicative throughout the process, breaking down complex industry concepts and translating them into a sleek and useable UI."
Jon Fry·CEO & Founder at Lendflow (YC W21)
View story
"Glow Design provided UI/UX design for a office space provider and has since expanded their role to include design updates for the site's front- and backend as well as social media visuals and animations."
Eric Zellhart·VP Product at LiquidSpace
View story
"Glow Design Agency provided UI and UX design services for e-cars charging market company. They were tasked with designing the UX and UI of the app's prototype."
Max Grollmann·Managing Director
View story
"Glow was hired by an e-commerce platform for their UI/UX design services. They redesigned website and provided support. After the new website was launched, the client saw a significant increase in conversions."
Vinicius Rodrigues·CTO at E-Commerce Platform
Need product design too?
One team from brand to interface. See how we design products
Frequently asked
questions
How long does a branding project take?
A complete brand identity, from discovery to delivery, usually takes 4 to 8 weeks. A focused logo and identity project can be faster, while a full rebrand with messaging and a large asset set can take longer. You get a clear timeline before we start.
A complete brand identity, from discovery to delivery, usually takes 4 to 8 weeks. A focused logo and identity project can be faster, while a full rebrand with messaging and a large asset set can take longer. You get a clear timeline before we start.
How much does startup branding cost?
It depends on scope. A logo and core identity costs less than full positioning, messaging, guidelines and a rebrand of every asset. We start with a free brand audit, then give you a price for the agreed scope before any work begins.
It depends on scope. A logo and core identity costs less than full positioning, messaging, guidelines and a rebrand of every asset. We start with a free brand audit, then give you a price for the agreed scope before any work begins.
What's the difference between a logo and a brand?
A logo is one element of a brand. The brand is the whole system: positioning, visual identity, messaging, voice and the experience that shapes how people see you. We design the full system, with the logo as one part of it.
A logo is one element of a brand. The brand is the whole system: positioning, visual identity, messaging, voice and the experience that shapes how people see you. We design the full system, with the logo as one part of it.
Do you work with SaaS and AI startups?
Yes, that's most of our work. Teams come to us as a SaaS branding agency because we design the product too, so the brand works in a pricing page, a dashboard and a pitch deck, not only on a logo sheet.
Yes, that's most of our work. Teams come to us as a SaaS branding agency because we design the product too, so the brand works in a pricing page, a dashboard and a pitch deck, not only on a logo sheet.
Do you offer rebranding, or only new brands?
Both. We build brands from scratch and run full or partial rebrands. A rebrand starts with a review of your current brand: what's worth keeping and what's holding you back. Changes follow strategy, not a wish for something new.
Both. We build brands from scratch and run full or partial rebrands. A rebrand starts with a review of your current brand: what's worth keeping and what's holding you back. Changes follow strategy, not a wish for something new.
Will we get brand guidelines we can actually use?
Yes. Every project includes guidelines for logo use, color, typography, imagery and voice, plus an organized asset library. Your team should be able to apply the brand without us.
Yes. Every project includes guidelines for logo use, color, typography, imagery and voice, plus an organized asset library. Your team should be able to apply the brand without us.
How much of our time will this take?
About two hours a week: one sync plus async feedback in Slack or WhatsApp. We run the process, you make the key decisions.
About two hours a week: one sync plus async feedback in Slack or WhatsApp. We run the process, you make the key decisions.
Can you work around our launch or fundraise deadline?
Yes. Give us the date and we plan backwards from it. We often time identity sprints to demo days, product launches and funding announcements.
Yes. Give us the date and we plan backwards from it. We often time identity sprints to demo days, product launches and funding announcements.
