A website and branding
for Product Fruits
The platform for product onboarding and adoption that helps SaaS companies activate users with interactive tours, tips, announcements, and training materials.
Turn new users into power users
User Onboarding
1 project manager
3 designers
1 lead designer
1 motion designer
6 team members
Trusted to scale user success
1,300 teams
Branding
Mobile App
UI Kit
3+ deliverables
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(01) Challenge & Solution
Develop an updated brand and a multi-page website that differentiates Product Fruits from competitors and rethinks its positioning.
Reflect a world where every product can guide, support, and grow alongside its users through dialogue rather than instructions.
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From Idea to Impact
(01)
Investigate
Understand users, business goals, and market landscape through stakeholder interviews, research, and competitor analysis.
(02)
Ideate
Explore solutions by mapping user journeys, defining core features, and shaping the product concept.
(03)
Create
Transform ideas into tangible designs — from information architecture to interactive prototypes and final UI.
(04)
Iterate
Continuously improve the product through testing, analytics, and feedback.
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(02) Branding
Branding was crafted through meticulous design to convey trustworthiness and reliability.
This helps the company stand out in the competitive financial services landscape.
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