Users do not understand what they are signing
Hex strings and gas fees in ETH mean nothing to mainstream users, so they do not sign. When a transaction fails, a cryptic error leaves them stranded instead of guiding them through what went wrong.
Web3 design agency
that makes blockchain usable
Blockchain technology is powerful. Most people still cannot use it. We design Web3 products where the complexity of the underlying technology becomes invisible to the user - and what remains is a product that works.
Our clientshave raised $1B+ combined
Fortune 500$1B+
60+ Founders BackedFounders Backed
2 Fortune 500Fortune 500
11 Products ShippedProducts Shipped
Why Web3 products
have a design problem
Most Web3 products are designed by and for people who already understand blockchain. That is a tiny fraction of the potential user base. The products that win in Web3 will be the ones that translate complex decentralized systems into interfaces that feel as simple and trustworthy as the products users already depend on. That translation is a design problem - and it is the one we specialize in.
- 01
Blockchain complexity handled in the interface, not dumped on the user
- 02
Trust signals designed for users unfamiliar with decentralized systems
- 03
Multi-step transaction flows simplified without sacrificing transparency
- 04
Wallets, signing flows, and gas UX made accessible to first-time crypto users
Why most Web3 products lose users
before they convert
Web3 products have a higher UX barrier than almost any other product category. Every friction point is an opportunity for users to give up - and most Web3 UIs have dozens of friction points.
Wallet connection is the first wall
For most new Web3 users, connecting a wallet is the hardest part of using any decentralized product, and the biggest conversion barrier. The next billion users will meet it on their phones.
Expert-only screens erode trust
Slippage tolerance, liquidity pools and APY shown without context leave users afraid to act. Unclear ownership proofs, fees and bidding flows undermine confidence at the moment of purchase.
Web3 design thatmoved the metrics
Real products, real users, real conversion improvements.
DEFI / ONBOARDING+64%Wallet connection rateDeFi protocol - wallet connection rate was 31% of site visitors. Redesign replaced technical wallet instructions with a simple step-by-step visual guide and clear security reassurance. Connection rate improved to 51% in the first month.
NFT MARKETPLACE+38%Purchase completionNFT marketplace - users were abandoning checkout at the bid confirmation step. Research revealed confusion about what they were agreeing to. Clearer transaction summary and trust signals improved purchase completion by 38%.
CRYPTO APP / MOBILE4.7 starsstarsApp Store ratingCrypto wallet mobile app - rated 3.1 stars due to confusing UX for new users. Redesign focused on first-time user onboarding and transaction clarity. Rating improved to 4.7 within two app store update cycles.
Web3 UX/UI
design services
From DeFi protocols to NFT platforms - design that makes decentralized products usable for everyone.
Web3 UX Research
Interviews and usability tests on real dApps show how your users think about crypto, where they hesitate and where they get stuck.
DeFi Interface Design
Pools, staking, yield and swaps shown with the context people need, so users who are not DeFi experts act with confidence.
Crypto Wallet UX/UI
Wallet setup, assets, confirmations and cross-chain moves made simple, for first-time users and power users alike.
NFT Platform & Marketplace Design
Clear ownership, transparent fees and bidding flows that earn trust at the moment people spend real money.
dApp & Smart Contract Interface Design
Signing, contract approvals and governance votes designed so users know exactly what they are authorizing.
Web3 Design System
One documented component library for wallet states, transactions, assets and Web3 errors, built to scale across chains.
ARCLIGHT · SIGN TEST · 12 INTERVIEWS
“WHICH ONE WOULD YOU SIGN?”Sign testAsk 12 peopleVERSION AApprove USDCContract 0x7a25…f3c1ApproveVERSION BApprove 500 USDC✓ For Arclight Swap only✓ This one time, not unlimited✓ Audited contractApprove
WOULD SIGN2
Signingguessing what feels safeasking people new to crypto
ARCLIGHT · POOL · USDC / ETH
USDC / ETH POOLSay it in plain words$500.00You deposit · in USDCSlippage 0.5%LP tokensAPY 12.4% (var.)Impermanent lossGas 38 gweiTVL $4.2MDepositPreviewEARNS A MONTH≈ $5.17 todayYou can withdrawAny timeFee to deposit$1.20Main riskETH price moves
TERMS TO LEARN FIRST6
DeFi poolsix terms before one depositwhat you put in, and what it earns
ARCLIGHT WALLET · ASSETS
WALLET BALANCE$12,480+$310 this weekETH$6,140Stablecoins$4,920BASE · 64%$3,149ETHEREUM · 36%$1,77130 DAYS · +2.6%SOL$1,420
NETWORK SWITCHES TO SEE IT4
Walleta network switch for every chainevery chain in one list
TIDEPOOL · iOS · CHECKOUT
TIDEPOOL #214Buy0.42 ETH≈ $1,310CreatorVerified ✓Royalty 2.5%0.011 ETHNetwork fee$0.90Buy for 0.431 ETH
Show what they pay forUNKNOWNS AT CHECKOUT4
NFT checkouta price and a Buy buttonthe maker, every fee, what you own
TIDEPOOL · WALLET · SIGNATURE
SIGNATURE REQUESTtidepool.market
Decode the requestsetApprovalForAll( 0x1E0049…3d7a, true)Lets Tidepool Market move all 14 of your NFTsUntil you revoke it in SettingsDecodedSpender verifiedRevocableRejectSignSIGNED KNOWING WHAT IT DOES24%
Contract approvalraw calldata and a Sign buttonwhat it lets the app do, in plain words
ARCLIGHT DESIGN SYSTEM · TX STATES
5 SCREENS · 5 WORDINGS5 SCREENS · ONE COMPONENTOne pending stateUse <TxStatus />SWAPProcessing…Pending · about 15 sBRIDGEawaiting_blockPending · about 15 sSENDTx submittedPending · about 15 sSTAKE0x9f2c… pendingPending · about 15 sMINTLoadingPending · about 15 s
No shared ruleEach screen says “pending” its own way<TxStatus state="pending" eta={15} />Plain words · time left · a link to the explorer · never a raw hashWAYS TO SAY PENDING5
Pending stateevery team writes it its own wayone component, one rule
A rhythm built for Web3 product teams
We understand the pace of Web3 development. We move with it. A Web3 product design engagement typically runs 6-10 weeks. Products with complex DeFi mechanics or multi-chain requirements may run 10-14 weeks.
- Week 1: Research & Discovery. Web3 user research, wallet and dApp competitive analysis, and technical architecture review. By end of week one we know where your users are struggling and what design patterns work in your specific Web3 category.
- Weeks 2-3: Flow Design & Wireframes. Critical Web3 flows wireframed in detail - wallet connection, transaction confirmation, onboarding, and error recovery. Every step designed before visual design begins.
- Weeks 4-6: Visual Design & Prototype. Full visual system applied. Interactive prototype built and tested with users across experience levels - from crypto natives to first-time wallet users.
- Your time: ~2 hrs / week. Weekly sync plus async review. You make the decisions that matter. We handle the process and the Web3 UX specifics.
Why Web3 teams trust
Glow for product design
We design for users who are not crypto experts
The Web3 products that grow beyond early adopters are the ones that do not require users to be crypto experts. We design for the mainstream - without dumbing down the product for the users who already understand it.
We understand Web3 constraints
Gas fees, wallet states, transaction pending states, smart contract approval flows, multi-chain interactions - we design for the full complexity of decentralized product development, not a simplified version of it.
Trust as a design principle
In Web3, every design decision either builds or erodes user trust. We design trust signals, transparency mechanisms, and error recovery flows that make users feel safe at every step.
Mobile-first for the next billion users
The next billion crypto users are coming through mobile. We design Web3 products mobile-first - because the future of Web3 adoption depends on it.
Founders and product leads
on working with Glow
"The design work provided by Glow Design Agency completely exceeded project stakeholder expectations in terms of both quality and delivery. Their team was organized and communicative throughout the process, breaking down complex industry concepts and translating them into a sleek and useable UI."
Jon Fry·CEO & Founder at Lendflow (YC W21)
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“About a week ago, we went a bit viral with 10k users in 2 days and we received a lot of positive feedback about the design - so thank you Glow for that!”
Israel Benarousse·CEO, Dropcall
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“Glow Design Agency delivered high-quality UX/UI designs that enabled the client to close more deals. Their animated video and design gained the client almost 500+ new LinkedIn followers. The team executed work on time and within budget.
Doug Marinaro·CEO, Riptide
"Glow Design provided UI/UX design for a office space provider and has since expanded their role to include design updates for the site's front- and backend as well as social media visuals and animations."
Eric Zellhart·VP Product at LiquidSpace
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"Glow Design Agency provided UI and UX design services for e-cars charging market company. They were tasked with designing the UX and UI of the app's prototype."
Max Grollmann·Managing Director
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"Glow was hired by an e-commerce platform for their UI/UX design services. They redesigned website and provided support. After the new website was launched, the client saw a significant increase in conversions."
Vinicius Rodrigues·CTO at E-Commerce Platform
Web3 products
we design
From DeFi protocols to NFT platforms - our Web3 design expertise covers every type of decentralized product.
DeFi Protocols & Platforms
Decentralized finance interfaces - DEXs, lending protocols, yield aggregators, and staking platforms - designed to make complex financial operations feel clear and trustworthy.
Crypto Wallets
Non-custodial and custodial wallet interfaces for web and mobile - from first wallet setup through advanced multi-chain asset management.
NFT Marketplaces & Platforms
NFT minting, trading, and collection platforms designed to build trust at the moment of digital asset purchase - and make the ownership experience clear and satisfying.
DAO & Governance Tools
Decentralized governance interfaces - proposal creation, voting flows, and treasury management - designed to make community governance accessible to token holders of every technical level.
Web3 SaaS & Infrastructure
B2B Web3 tools, developer platforms, and blockchain infrastructure products - designed for the technical users who build on top of decentralized protocols.
Want to audit your current dApp or Web3 product before redesigning?
Frequently asked
questions
What is Web3 design?
Web3 design is the practice of designing user interfaces and experiences for decentralized products - blockchain applications, DeFi protocols, NFT platforms, crypto wallets, and DAOs. It requires understanding both standard UX principles and the specific constraints and conventions of decentralized systems: wallet connections, transaction signing, gas fees, smart contract interactions, and the trust dynamics of non-custodial products.
Web3 design is the practice of designing user interfaces and experiences for decentralized products - blockchain applications, DeFi protocols, NFT platforms, crypto wallets, and DAOs. It requires understanding both standard UX principles and the specific constraints and conventions of decentralized systems: wallet connections, transaction signing, gas fees, smart contract interactions, and the trust dynamics of non-custodial products.
How is designing for Web3 different from regular product design?
Web3 products have specific UX challenges that do not exist in traditional software: users need to understand what they are signing before transactions execute, errors can be financially consequential, the underlying technology is often invisible and confusing, and the user base spans from crypto natives who want full control to mainstream users who need guidance. Designing for this range requires specific research and specific design patterns.
Web3 products have specific UX challenges that do not exist in traditional software: users need to understand what they are signing before transactions execute, errors can be financially consequential, the underlying technology is often invisible and confusing, and the user base spans from crypto natives who want full control to mainstream users who need guidance. Designing for this range requires specific research and specific design patterns.
Can you help if our product is still in early development?
Yes - and early is the best time to involve design. We regularly work with Web3 teams who have a smart contract under development but no product UI. We help define the user flows, design the interfaces, and validate with real users before engineering begins building the front end.
Yes - and early is the best time to involve design. We regularly work with Web3 teams who have a smart contract under development but no product UI. We help define the user flows, design the interfaces, and validate with real users before engineering begins building the front end.
Do you design for specific blockchains?
We design for products built on any blockchain - Ethereum, Solana, Base, Polygon, or others. The UX patterns for wallet connection, transaction confirmation, and error handling have similarities across chains, but each has specific conventions we design around.
We design for products built on any blockchain - Ethereum, Solana, Base, Polygon, or others. The UX patterns for wallet connection, transaction confirmation, and error handling have similarities across chains, but each has specific conventions we design around.
How do you approach designing for both crypto natives and new users?
We research and design for both explicitly. We identify the tasks that need to work for new users - onboarding, first transaction, understanding what they own - and the tasks that need to work for power users - advanced settings, multi-chain operations, position management. Progressive disclosure lets us serve both without compromising either.
We research and design for both explicitly. We identify the tasks that need to work for new users - onboarding, first transaction, understanding what they own - and the tasks that need to work for power users - advanced settings, multi-chain operations, position management. Progressive disclosure lets us serve both without compromising either.
What deliverables do we receive?
High-fidelity Figma files covering all screens and Web3-specific states (connecting, pending, failed transaction, gas estimation, etc.), a component library with Web3 UI patterns, developer specs, research findings, and a usability test report from testing with real users.
High-fidelity Figma files covering all screens and Web3-specific states (connecting, pending, failed transaction, gas estimation, etc.), a component library with Web3 UI patterns, developer specs, research findings, and a usability test report from testing with real users.
