Echo -
AI meeting assistant
Echo Assistant is an AI tool that records meetings and offers insights, simplifying your workflow.
Echo is an AI meeting assistant that records calls and turns them into insights. Glow designed the brand, app, web platform and motion design, bringing transcriptions, highlights, templates and analytics into one experience.
Record meetings and get AI-powered insights
AI tool
1 project manager
1 designer
1 lead designer
3 team members
Key metrics, trends and meeting activity insights
4 data widgets
Branding
App Design
Web Platform
Motion Design
5+ deliverables
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(01) Challenge & Solution
The challenge was to simplify how teams manage and learn from large volumes of calls.
We designed a unified experience with AI-powered transcriptions, highlights, templates, and analytics—making it easy to review conversations, extract key insights, and continuously improve performance.
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From Idea to Impact
(01)
Investigate
Understand users, business goals, and market landscape through stakeholder interviews, research, and competitor analysis.
(02)
Ideate
Explore solutions by mapping user journeys, defining core features, and shaping the product concept.
(03)
Create
Transform ideas into tangible designs — from information architecture to interactive prototypes and final UI.
(04)
Iterate
Continuously improve the product through testing, analytics, and feedback.
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(02) Branding
Echo’s visual identity is built around intersecting circles that reflect the idea of capturing and replaying conversations.
This simple yet expressive symbol becomes a consistent element across the product and marketing, helping communicate clarity, connection, and insight at a glance.
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