Only power users can operate the platform
When it takes training to run a campaign and SQL to build a segment, junior marketers wait for ops, personalization goes unused and the tool becomes the bottleneck.
UX/UI design for marketing products
that makes marketers faster
Marketing software is used by some of the most data-driven, results-oriented professionals in any company. When the tools do not keep up, marketers build their own workarounds - and the product you built becomes part of a patchwork instead of the center of the workflow.
Our clientshave raised $1B+ combined
Raised by our clients
$1 billion+
60+Founders backed
2Fortune 500
11Products shipped
Why marketing software
has a design problem
Marketing technology products accumulate features faster than any other software category. Every new channel, new data source, and new automation capability adds to an interface that was already complex. The result is marketing platforms that only power users can navigate, campaign builders that require training to operate, and analytics tools that take an analyst to interpret. Marketing software designed for the full marketing team - not just the most technical member - wins adoption, retention, and expansion.
- 01
Designed for the full marketing team, not just the marketing operations specialist
- 02
Campaign workflows that match how marketers actually plan and execute - not how software vendors think they do
- 03
Multi-channel marketing interfaces that maintain clarity as complexity grows
- 04
Analytics and attribution displays that non-analysts can interpret and act on
What poor MarTech UX costs
marketing teams
Marketing software UX problems show up in adoption rates, the number of people who actually use the tool, and the amount of time spent on tools versus on marketing work.
Campaign builders slower than doing it by hand
If building a campaign takes longer in the platform than manually, marketers do it manually. Integration complexity on the screen creates as much work as it removes.
Reporting that only analysts understand
Attribution that needs an analyst does not help a CMO decide. Channels shown as separate silos add to the fragmentation the product was supposed to solve.
Marketing product design thatmoved the metrics
Real marketing platforms, real adoption improvements.
MARTECH / CAMPAIGN BUILDER+70%Campaign completion rateMarketing automation platform - campaign completion rate was 38% despite mandated use. Research revealed the campaign builder required marketers to think in system logic rather than marketing logic. Redesign mapped the builder to how marketers plan campaigns. Completion rate improved to 65% in the first month.
MARKETING ANALYTICS+44%Weekly active non-analyst usersMarketing analytics product - weekly active users among non-analyst marketers was 22% despite the product being their primary reporting tool. Analytics redesign with marketer-appropriate views and plain-language insights displays grew WAU in that segment to 31%.
MARKETING PLATFORM−50%Time to first campaignB2B marketing platform - average time from signup to first live campaign was 14 days due to complex onboarding. Onboarding redesign and campaign creation simplification reduced time-to-first-campaign to 7 days.
Marketing product UX/UI
design services
From campaign builders to attribution platforms - design that makes marketing software work for the full marketing team.
Marketing Product UX Research
Workflow observation and campaign shadowing show how your marketers plan, measure and collaborate, and where tools force workarounds.
Campaign Builder & Automation Design
Builders and automations organized by audience, message, channel, timing and goal, so a campaign takes minutes, not training.
Marketing Analytics & Attribution Design
Attribution and channel dashboards a CMO, demand gen lead or brand manager can read and act on without an analyst.
Audience & Segmentation UX
Visual segment builders so any marketer builds precise audiences without SQL, and personalization becomes the default.
Multi-Channel Marketing Interface Design
Email, paid, social and organic in one campaign view, with each channel’s detail a click away instead of in another tool.
MarTech Design System
One documented library for campaign builders, audiences, charts, statuses and integration states across your product.
PULSE · BUILDER TEST · 12 MARKETERS
“WHICH ONE WOULD YOU LAUNCH FROM?”View testAsk 12 marketersVERSION ACampaign #118Trigger: event.id == 42LaunchVERSION BQ4 webinar✓ Audience: trial users✓ Message: webinar invite✓ Goal: 300 signupsLaunch
WOULD LAUNCH IT2
Campaign builderguessing how marketers planwatching them plan
PULSE · CAMPAIGN · Q4 WEBINAR
Q4 WEBINARPlan it like a marketer12,400Trial users · webinar inviteTrigger nodes (14)Wait stepsWebhooksBranch logicCustom JSONSuppression listsLaunchPreviewGOAL184 of 300 signupsChannelsEmail + AdsStartsMon 9:00OwnerMaya R.
SETTINGS BEFORE LAUNCH6
Campaign buildersix engine settings firstaudience, message, goal
PULSE · PIPELINE · Q3
PIPELINE · Q3$1.2M+$180k vs Q2Email$310kPaid$552kSEARCH · 64%$353kSOCIAL · 36%$199k12 WEEKS · +18%Organic$338k
REPORTS TO SEE IT4
Attributiona request to the analysteach channel’s share, right here
PULSE · AUDIENCE · WEBINAR
NEW SEGMENTwebinar invite
Build it in plain wordsSELECT * FROM contacts WHERE plan = 'pro' AND opened_30d = 1 AND customer = 012,400 Pro users who opened an email in MayAnd are not customers yetNo SQLUpdates dailySynced to adsPinUseMINUTES TO A SEGMENT240
Segmenta query for marketing opspeople, in plain words
PULSE · iOS · Q4 WEBINAR
Q4 WEBINAREmail tabOn track3 of 5 weeksEmail42% openedPaid$38 per leadSocial3 posts todayShift $2k to Paid
Show every channelTABS TO SEE IT ALL4
All channelsone tab per channelevery channel in one view
PULSE DESIGN SYSTEM · STATUS
5 SCREENS · 5 WORDINGS5 SCREENS · ONE COMPONENTOne status, one wayUse <CampaignStatus />EMAILSENTLive · since Mon 9:00ADSActiveLive · since Mon 9:00SOCIALPublished ✓Live · since Mon 9:00CRMstatus=2Live · since Mon 9:00CALENDARLive?Live · since Mon 9:00
No shared ruleEach screen says “live” its own way<CampaignStatus state="live" since="Mon 9:00" />One word · since when · the same everywhere · never a codeWAYS TO SAY LIVE5
Campaign statusevery team writes it its own wayone component, one rule
A rhythm built for marketing product teams
We understand the pace of marketing software development. We move with you. A marketing product design engagement typically runs 8-12 weeks. Products covering multiple channels, user roles, or complex automation capabilities may run 12-16 weeks.
- Week 1: Marketing Workflow Research. We research how marketers at your target companies actually run campaigns - their planning processes, their channel mix, their reporting workflows, and the specific points where current tools create friction or force manual workarounds.
- Weeks 2-3: IA & Campaign Architecture. Information architecture and campaign workflow logic designed before visual work begins. For marketing products, how campaigns are structured in the interface is the most important design decision.
- Weeks 4-6: Visual Design & Prototype. Full visual design with marketing-specific components. Prototype tested with marketers at each target user level - from marketing ops specialists to demand gen managers to CMOs.
- Your time: ~2 hrs / week. Weekly sync plus async review. Your marketing domain experts are involved at key review points - their practitioner knowledge shapes every campaign builder and analytics interface decision.
Why marketing product teams
trust Glow for design
We research with real marketers
Marketing product design requires understanding how marketing professionals actually work - which is very different from how software teams assume they work. We research with practitioners across campaign management, demand gen, content, and brand.
We design for the full marketing team
Marketing platforms need to work for marketing ops specialists who configure the system and demand gen managers who run campaigns and CMOs who review performance. We design for all three without building three different products.
Campaign UX built around marketing logic
Campaign builders that require users to think in system logic instead of marketing logic create friction. We design campaign interfaces that match how marketers think - audience, message, channel, goal - not how the automation engine works.
Analytics for decision-makers, not just analysts
Marketing analytics that only analysts can interpret is analytics that does not move the business. We design reporting interfaces for the actual decision-makers who need to act on the data - and make the analyst-level detail available without making it mandatory.
Founders and product leads
on working with Glow
"The design work provided by Glow Design Agency completely exceeded project stakeholder expectations in terms of both quality and delivery. Their team was organized and communicative throughout the process, breaking down complex industry concepts and translating them into a sleek and useable UI."
Jon Fry·CEO & Founder at Lendflow (YC W21)
View story
“About a week ago, we went a bit viral with 10k users in 2 days and we received a lot of positive feedback about the design - so thank you Glow for that!”
Israel Benarousse·CEO, Dropcall
View story
“Glow Design Agency delivered high-quality UX/UI designs that enabled the client to close more deals. Their animated video and design gained the client almost 500+ new LinkedIn followers. The team executed work on time and within budget.
Doug Marinaro·CEO, Riptide
"Glow Design provided UI/UX design for a office space provider and has since expanded their role to include design updates for the site's front- and backend as well as social media visuals and animations."
Eric Zellhart·VP Product at LiquidSpace
View story
"Glow Design Agency provided UI and UX design services for e-cars charging market company. They were tasked with designing the UX and UI of the app's prototype."
Max Grollmann·Managing Director
View story
"Glow was hired by an e-commerce platform for their UI/UX design services. They redesigned website and provided support. After the new website was launched, the client saw a significant increase in conversions."
Vinicius Rodrigues·CTO at E-Commerce Platform
Marketing products
we design
From campaign automation to marketing analytics - our marketing product design work covers every type of MarTech.
Marketing Automation Platforms
Campaign creation, automation workflows, and multi-channel execution interfaces designed for marketing teams - not just marketing operations specialists.
Marketing Analytics & Attribution
Attribution platforms, campaign analytics tools, and marketing performance dashboards designed for the decision-makers who need to act on the data.
Marketing CRM & Audience Tools
Audience segmentation, contact management, and behavioral targeting interfaces designed so every marketer can build precise audiences without technical support.
Content & Campaign Management
Content calendars, campaign management tools, and creative workflow platforms designed for the speed and collaboration demands of modern content marketing teams.
Advertising & Paid Media Tools
Paid media management, ad creative tools, and bidding platforms designed for the performance marketers who optimize campaigns across multiple ad platforms simultaneously.
Want to see why your marketing platform has low adoption?
Frequently asked
questions
What is UX design for marketing products?
It is the practice of designing software interfaces specifically for marketing professionals and marketing workflows. It requires understanding how marketing teams actually plan and execute campaigns, measure performance, and collaborate - and designing tools that match that reality instead of imposing a different workflow.
It is the practice of designing software interfaces specifically for marketing professionals and marketing workflows. It requires understanding how marketing teams actually plan and execute campaigns, measure performance, and collaborate - and designing tools that match that reality instead of imposing a different workflow.
How long does a marketing product design engagement take?
A focused engagement covering one core workflow typically takes 6-8 weeks. A full marketing platform design covering multiple channels, user roles, and a complete design system typically runs 10-14 weeks.
A focused engagement covering one core workflow typically takes 6-8 weeks. A full marketing platform design covering multiple channels, user roles, and a complete design system typically runs 10-14 weeks.
Can you design for both marketing specialists and generalists in the same product?
Yes - and this is one of the most important design challenges in marketing software. We design role-appropriate views and progressive complexity that let marketing ops specialists access full functionality while giving demand gen managers and brand marketers the simplified paths they need to be productive.
Yes - and this is one of the most important design challenges in marketing software. We design role-appropriate views and progressive complexity that let marketing ops specialists access full functionality while giving demand gen managers and brand marketers the simplified paths they need to be productive.
Do you have experience with specific marketing channels or platforms?
We have designed products covering email, paid social, paid search, SEO, content, and account-based marketing. We understand the channel-specific workflows and data types that shape interface decisions for each.
We have designed products covering email, paid social, paid search, SEO, content, and account-based marketing. We understand the channel-specific workflows and data types that shape interface decisions for each.
How do you approach analytics design for non-technical marketers?
We research the specific questions different marketing roles need to answer from their analytics, design visualizations appropriate for those questions, and use plain language throughout the interface. Power user access to raw data is available but never required for the common analytical tasks non-technical marketers perform daily.
We research the specific questions different marketing roles need to answer from their analytics, design visualizations appropriate for those questions, and use plain language throughout the interface. Power user access to raw data is available but never required for the common analytical tasks non-technical marketers perform daily.
What do we receive at the end of a marketing product design engagement?
Figma files covering all screens and marketing-specific states, a marketing component library with campaign builder components and analytics patterns, developer specs, research findings from marketer workflow studies, and usability test results from testing with marketers across experience levels.
Figma files covering all screens and marketing-specific states, a marketing component library with campaign builder components and analytics patterns, developer specs, research findings from marketer workflow studies, and usability test results from testing with marketers across experience levels.
