Beast -
Tesla models carsharing
Inspired by Tesla, their approach and desire is to serve the mission of reducing carbon dioxide emissions into the environment. The Beast team envisioned their goal as a way to break the stereotype that electric car rental is expensive and impractical.
Access and navigate EV charging stations across Europe
EV Charging App
1 project manager
1 designer
1 lead designer
3 team members
5star-reviews in the apple and google store
100+ reviews
Mobile App
UI Kit
Design System
Polygraphy
4+ deliverables
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(01) Challenge & Solution
The challenge was to translate an ambitious vision into a clear and effective interface while positioning the Beast brand in a competitive market.
We broke the stereotype that Tesla rentals are inaccessible, created a simple interface, and highlighted affordability for everyday use.
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From Idea to Impact
(01)
Investigate
Understand users, business goals, and market landscape through stakeholder interviews, research, and competitor analysis.
(02)
Ideate
Explore solutions by mapping user journeys, defining core features, and shaping the product concept.
(03)
Create
Transform ideas into tangible designs — from information architecture to interactive prototypes and final UI.
(04)
Iterate
Continuously improve the product through testing, analytics, and feedback.
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(02) Branding
We crafted a sleek and futuristic brand language focused on simplicity and precision.
Custom icons, minimal illustrations, and high-contrast visuals reinforce the smart mobility experience while keeping the product clean and intuitive.
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"We valued their transparency and proactivity when it came to their work and communication between both companies."
Maksim Borissov
•
Product Lead at Electric Beast
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